Advertisers have to get pretty creative to avoid saying the “Super Bowl” if they’re not official sponsors of “The Big Game!”

On many boards, the opening line for the Super Bowl had the San Francisco 49ers as a 5-point favorite over the Baltimore Ravens. Now we’re seeing that line tighten a bit with the 49ers as a 4-point favorite.

These teams look pretty evenly matched. The only difference seems to be the Kaepernick factor. He’s not your typical “running” quarterback as he has a gun for an arm, and against Atlanta he showed incredible touch with his passes as well. Of course he can also kill you with his feet, and it can be even worse if you’re stuck with Green Bay’s defense.

But, he’s still a young quarterback. Frankly I won’t be surprised by anything in this game.

On the other side we have Joe Flacco, who seems to have matured a bit, focusing on his team as opposed to how sportswriters feel about him.

We have two strong-armed quarterbacks, some very talented receivers and two excellent running backs. Both defenses are also strong. It should be a good game, but if I had to place some money here, I think I would take the points.

Betting the game is really more about fun. If you’re serious about odds and bets, you’ll be patient and regularly visit sites like bwin to closely study the odds in each sport. So in this evenly matched up contest, really think about it and study it, and then be honest as to whether you’re betting for fun or whether you have a real line on the game.

Ravens @ Patriots, 3:00PM ET, Sunday
The Patriots opened as a 9-point favorite when the odds were first released but the spread has dropped at all major offshore and Las Vegas sports books. Now New England is listed as a 7.5-point home favorite, while the over/under total is sitting between 49.5 and 50.5 after opening at 50.5.

The home team is 4-1-1 against the spread in the last six meetings between these two teams while the Ravens are just 1-3-2 against the number in their last six trips to New England. That said, the last time these two teams met in Foxboro, the Ravens raced out to a 24-0 first-quarter lead on their way to a 33-14 blowout in the 2009 Wildcard round.

Giants @ 49ers, 6:30PM ET, Sunday
This game opened as a pick’em at most sports books but there was an early flood of money posted on the 49ers, who are now 2.5-point favorites over the Giants. The over/under total is sitting between 41.5 and 42.5 after opening at 44.5, so clearly the consensus is that this will be a defensive battle throughout.

These two teams met in Week 10 of the regular season when the 49ers beat the Giants 27-20 as a 4-point home favorite. The favorite is 4-0 against the spread in the last five meetings between these two teams while the home squad is 5-2 against the number in the last seven overall meetings. But the Giants are 5-1 against the spread in their last six games against the 49ers and 7-0 against the number in their last seven playoff road games.

2012 NFL Conference Championship Odds:

AFC Championship Game
Baltimore Ravens +7.5 (50)
New England Patriots –7.5

NFC Championship Game
New York Giants +2.5 (42)
San Francisco 49ers –2.5

The NFL draft is over and free agency is kind of in a lull. Mini-camps and stories about letting Pacman back into the league, JaMarcus Russell being released, or what counseling Big Ben is attending just don’t help the football jones we all have. So that’s why we’re back with a few Top 10 lists to ponder. This one for the active NFL passer ratings is good because it’s a solid indicator of who you might think about drafting for your fantasy team come August or September. And hey, we’re just a few months away!

1. Aaron Rodgers, Green Bay Packers (97.2)—Rodgers really emerged last season with 103.2 rating, especially once his line decided to keep him upright. He and the two guys immediately below him should win at least one ring in their careers solely because of their own talent.

2. Phillip Rivers, San Diego Chargers (95.8)—Rivers has topped 104 in QB rating the last two seasons. If you told me I could have one quarterback to win one game, I’m not sure this isn’t the guy I’d take. In fact, he IS the guy I’d take.

3. Tony Romo, Dallas Cowboys (95.6)—Romo cut down his interceptions drastically in 2009, but the pundits and fans in Dallas still couldn’t lay off the guy. I’m telling you, they don’t know how good they have it with Romo at QB. As a Giants fan, this is one guy I cringe when facing.

4. Peyton Manning, Indianapolis Colts (95.2)—Always solid, but Manning needed a freakish 121.1 rating in 2004 and two more seasons after that over 100 to make up for some really bad years early in his career. Still, he’s Peyton Freaking Manning.

5. Tom Brady, New England Patriots (93.3)—Speaking of freakish, Brady’s 117.2 in 2007 kicked him up a few spots here. You know, maybe this is the guy I want in a must-win game, but then again, he’s shown to be slightly damaged goods since the 2008 opener.

6. Drew Brees, New Orleans Saints (91.9)—Brees finally won that elusive ring in 2009, and he also led the NFL with a 109.6 QB rating as well as a ridiculous 70.6 completion percentage. Yeah, I’d say he earned that ring.

7. Ben Roethlisberger, Pittsburgh Steelers (91.7)—A great quarterback that sadly has so much baggage, he has the Steelers and their fans wondering if he’s worth it. The two Super Bowl wins surely don’t hurt, but has Ben peaked?

8. Matt Schaub, Houston Texans (91.3)—Finally healthy a full season, this guy was fantasy gold in 2009. Look for his QB rating number to continue climbing—well, assuming he still has Andre Johnson to throw to.

9. Chad Pennington, Miami Dolphins (90.1)—He hasn’t quite matched his 104.2 mark in 2002, but Pennington was always an underrated QB. And kind of still is. I mean, this guy is still a backup? I can think of at least three teams he’d be starting for.

10. Carson Palmer, Cincinnati Bengals (87.9)—He hasn’t reached 90 in QB rating since 2006, but it’s not often you hear anyone say a bad thing about Mr. Palmer.

Notable omissions: Not on this list are Donovan McNabb, Brett Favre, Eli Manning and Matt Hasselbeck. Okay, really, just the first two are surprising, but then again, maybe not so surprising.

Source: Pro Football Reference

If you, like me, live in fear of the fall of 2011 having no NFL football, but don’t understand all of the legal mumbo-jumbo associated with the labor dispute, I’m hear to put things in terms we all can understand.

First things first, and that is that the owners unanimously opted out of the current CBA (Collective Bargaining Agreement) in 2008, one that they had signed off on in 2006. Since I’m making this as easy as possible to understand, let me tell you that a CBA is the agreement two sides, usually labor and management, come to on various topics, most of which include how money will be divided. And in this case, the owners realized that player salaries were escalating out of control and that their profits were being squeezed more each year. Yes, part of the problem is they are agreeing to these salaries, and player agents are a huge part of that. In the bigger picture, the real problem is revenue sharing, a.k.a. how to split the financial pie. And while the NFL is bringing in a ridiculous amount of money ($7.6 billion in 2008), about 62% of that goes to player salaries, a number that keeps climbing due to increases in the overall salary cap. To make matters worse, there is also revenue sharing among teams, meaning the big market teams have to help the small market teams to help them compete with each other on the field.

So the owners want something like 18% of the pie back, in the form of salary cuts to the players. Naturally, the players do not want to give them this money back, and that is why head of the players’ union DeMaurice Smith announced during the Super Bowl’s hype week that the chance of a lockout were a 14 on a scale of 1 to 10. For his part, NFL commissioner Roger Goodell denounced that, saying he hoped it wouldn’t come to a work stoppage, but he also knows that it’s a very real possibility. The players aren’t necessarily saying they won’t give part of the pie back, either. Smith wants the owners to show the players that they are struggling to run their businesses, meaning he wants them to open up their books. And the owners won’t do it. So are the numbers being reported not what they say? It’s hard to say the owners aren’t lying about these numbers, when they keep agreeing to player contracts and they keep building huge state-of-the-art stadiums, but they also have the right to not open their books if they don’t want to. And the bottom line is that the owners are not happy about doling out more and more of their profits.

Then, of course, there is the issue of an uncapped 2010 season. The current structure calls for a salary cap through the 2009 season, with 2010 being an uncapped year if the owners opt out of the CBA, which they did. Last time this happened, in 1993, player salaries rose to 69% of NFL revenue, and that is expected to happen again. But of course, nothing is guaranteed in 2011, so the players have to be careful of what they wish for.

If organized sports have taught us anything, it’s that the possibility of no games being played can and will happen. You might remember the NFL had a similar situation in 1987, and the owners used replacement players for a few games before the dispute was resolved and the regular players went back to work. MLB cancelled the last two months of the 1994 season as well as the playoffs and World Series, a black mark they have not recovered from. The NBA had a similar situation in 1998-99, with almost half a season being wiped out. And of course, the freshest in our memories is the NHL’s 2004-05 season that was not played due to a labor dispute.

So as fans, we have to hope a few things happen between now and the summer of 2011, which is spewing a black cloud that keeps getting darker and more imposing by the day. We have to hope the owners agree to open up their books, and we have to hope the players agree to give back part of the pie for the health and financial well being of the NFL. Sure, we want the players we love to watch get the money they deserve, but within reason. Certainly it’s not worth much to anyone to have no NFL games being played, but it may very well come to that.

Of course, the NFL is not the only business that would be affected by a lockout. Besides the local businesses near stadiums that thrive during the season, fantasy football and all of the money (reported as upwards of $3 billion in 2007) associated with that is threatened here. Think about that for a second. The folks that make their livelihood in that world will be flattened financially. Well, maybe that’s going to be the subject of my next piece on this, but for the moment I wanted to do my part to help everyone understand the dispute between owners and players, and what it all really means.

Many think that a lockout won’t really happen, and I’m optimistic myself that it won’t. But history surely does make us all nervous, doesn’t it?