Entrepreneurs have said that timing is a key ingredient for making a good idea into a successful business venture. Major League Baseball has failed to read its own marketplace in regards to the World Baseball Classic. It is just bad timing to play this tournament at the beginning of spring training.
Commissioner Bud Selig has said that March is the only realistic time of the year to play the WBC. I disagree with him. This tournament needs to be moved to the middle of the summer if the WBC is going to become baseball’s premier global event. If not, then do not expect crisp, memorable games from athletes not yet in game shape.
The United States’ three-run come-from-behind victory over Puerto Rico last Tuesday night should have been the top story the next morning. Instead, the outcome was scrolled underneath a highlight package of a NIT opening round game or copy filler in your local newspaper.
Why?
Well, sport fans are not watching or paying attention to the WBC. No, they’re preoccupied with the NCAA tournament that has firmly established itself as a the major sporting event for this time of the year.
Fans cannot get excited about the WBC if the best players in baseball are not playing in the event. And the ones that are playing, many of them are not ready to compete at a world-class level. Where’s Tim Lincecum or Roy Halladay? They should be anchoring the United States pitching staff in this competition. Team USA should not be relying on the arms of Jeremy Guthrie or Ted Lilly in an elimination game.
Do you think the Netherlands would have defeated the Dominican Republic twice in a competition if they were playing at mid-season? And wouldn’t it be great to see Johan Santana of Venezuela trading strikes with Japan’s Dice-K for all the world to watch. This could happen if the WBC is played every two years in place of the All-Star Game in July. How about a single elimination format, with the finals to be played on Sunday evening in front of a prime time audience? No other sporting event would be competing with baseball for the almighty TV ratings.
Baseball owners might not have any interest in giving up a week’s worth of revenue during the high point of their year, and the idea of scrapping the All-Star game every two years might be enough to give the baseball purist a heart attack, but some playoff contenders might welcome a week off to catch their breath for the second half of the baseball season.
Changes need to take place to make the WBC a world event. Right now, this tournament is nothing more than glorified spring training contest.
