NBC is getting a ton of heat for not showing many of the premium sporting events in The Olympics live for the American audience. Given what they paid, it’s understandable that they want to maximize prime time viewership, and NBC’s defenders are quick to point out the record rating for these Olympics.
But the NBC strategy was seriously flawed for the 100 meter final featuring the fastest human Usain Bolt. The race took place live at around 4:30 PM EST on Sunday. Since when is a Sunday afternoon a bad time to show a premium sporting event? People all around the country would have made time on a Sunday afternoon to take in this epic final. I understand NBC’s general strategy, but this decision is an epic fail.
New York Jets at Cincinnati Bengals 4:30 pm ET TV—NBC
Last Sunday night, the Jets closed out the actual regular season history of “old” Giants Stadium the way the Giants wanted to the week before, turning a win-and-in situation into a rout against the Bengals, 37-0. The Jets and their # 1 pass defense held the Bengals to zero passing yards for the game. That’s right, ZERO passing yards. That’s not likely to happen again today, when the Jets visit the Bengals for a rematch that will determine who goes home and who moves on to the divisional round of the playoffs. Bengals’ head coach Marvin Lewis held RB Cedric Benson out of the Week 17 game, and only let QB Carson Palmer play a few series before letting some bearded guy named J.T. O’Sullivan take over. Lewis didn’t want to show too much, but what he may have shown in the process was that his team is fading fast and may have won games early in the season with smoke and mirrors. The Bengals’ defense is also solid, ranked #7 against the rush and #6 against the pass, but if they allow Thomas Jones and the Jets’ running game to control the clock again, this could very well be another dominant performance by the Jets. And don’t forget the way Jets’ all-world CB Darrelle Revis shut down WR Chad Ochocinco on the field and then on Twitter. The hotter Jets should prevail again, but either way, this is a game featuring two of the NFL’s best defenses, so it’s likely to be ultimately determined by who makes the least mistakes. THE PICK: JETS 17, BENGALS 13
Philadelphia Eagles at Dallas Cowboys 8:00 pm ET TV—NBC
For as surprising as the Jets’ thrashing of the Bengals was last weekend, the fact that the Cowboys shut out the Eagles may have been the biggest surprise of Week 17. Sure, the Cowboys have been on a roll since handing the Saints their first loss of the season a few weeks back, and haven’t given up a point since then. But the Eagles had won six in a row and were (insert cheesy line here like “flying high” or “soaring”). Despite having Brian Westbrook back, the Eagles have fallen to 22nd in the NFL in rushing offense and have been living by the big pass play most of the season, with second year WR DeSean Jackson changing games by himself on offense and special teams. The Cowboys, however, have beaten the Eagles twice this season, and their only losses came to the Giants twice (in games that could have gone either way), Denver, Green Bay and San Diego. They can run the ball (7th overall), pass with Tony Romo, Miles Austin and Jason Witten (6th overall) and they can stop the run (4th overall). The only blemish for the Cowboys is they are prone to big pass plays, but they seem to have remedied that recently, and with DeMarcus Ware coming off the edge, Donovan McNabb has to have eyes on the side and back of his head at all times. This game will certainly be close, and maybe come down to a field goal. And in that case, would you rather have David Akers or (gulp) Shaun Suisham as your kicker? That’s what I thought. THE PICK: EAGLES 27, COWBOYS 24
This could be a weekend of “firsts.” Calvin Borel could become the first jockey to record a Triple Crown on two separate horses. With “The King of Clay” Rafael Nadal out of the picture, Roger Federer could capture his first Grand Slam championship at the French Open. And Kobe Bryant could be halfway home to his first NBA title without Shaq.
All times ET…
NBA Finals Sun, 8 PM: Orlando Magic @ Los Angeles Lakers (ABC)
Stanley Cup Finals Sat, 8 PM: Pittsburgh Penguins @ Detroit Red Wings (NBC)
MLB Sat, 4:10 PM: Philadelphia Phillies @ Los Angeles Dodgers (FOX) Sun., 1:30 PM: Texas Rangers @ Boston Red Sox (TBS) Sun., 8 PM: Philadelphia Phillies @ Los Angeles Dodgers (ESPN)
Since moving to Los Angeles from Michigan, I’ve found it increasingly difficult to watch my Red Wings without buying a cable package I wouldn’t be using otherwise. As such, I’ve had to find all possible venues for watching hockey in downtown LA. BTW, to show some love, Far Bar in Little Tokyo totally hooked me up with Game 1 of the Cup Finals.
Even though it was only on NBC, it should be noted that my quest for comfortable settings for watching the Wings is not going to get any easier this week or even next season. Apparently, NBC bumped (to the Versus channel) the Stanley Cup Finals for every weeknight in order to maintain its week-long coverage of I’m a Celebrity, Get Me Out of Here! (A television program I’m sure we will be talking about for years to come) and the start of the new Conan O’Brien show. Back home, folks aren’t particularly happy about the move. Here’s what Michael Zuidema of The Grand Rapids Press had to say as posted on MLive:
Granted, hockey hasn’t consistently pulled the strongest ratings numbers throughout the years, but it doesn’t deserve to be treated like a second-class citizen or an afterthought. Not when you have a matchup pitting Hockeytown against hockey’s poster boy, Sidney Crosby.
The buzz already is there, build on it. Or is Conan O’Brien that much more important? (Never mind, we already know the answer.)
For all NBC does right with hockey — and its coverage of the Winter Classic stands out as a huge plus — the sport still doesn’t feel like a priority, even during the Winter Olympics.
And Versus may be fighting for its niche in the sports world, but it still isn’t a destination point for casual fans. It’s not even available in every home. Nonetheless, it will carry the NHL through the 2010-11 season.
I like Conan O’Brien, and people watch him more than hockey. I’m not debating the numbers here. Nor am I about to tell everyone in Los Angeles to start liking a sport they can’t actually play without all sorts of technology. I suppose what I would like to say, and this kind of echoes Mr. Zuidema, is that despite its relative lack of mainstream appeal, hockey is still one of the great sports in America. Where it’s popular, it’s VERY popular.
I wish there was some easier way to get around all this, some way to bring hockey back to a more profitable level in order to justify it preempting something else instead of vice versa, but there isn’t. Either you like hockey or you don’t. But come on, hockey is sweet. In that vein here’s another article to check out: 10 Reasons Why You Should Be A Hockey Fan.
The conference finals were a big yawn, but the Stanley Cup offers an intriguing matchup. Sid the Kid looks to dethrone Hockeytown and spoil the back-to-back title party being planned in the Motor City. The Pittsburgh Penguins and Detroit Red Wings were the preseason favorites to meet once again in the Cup finals, and both encountered a rough road back to this anticipated rematch.
Oh, and the Lakers and Magic look to close out their respective series this weekend.
All times ET…
NBA Playoffs Fri, 9 PM: Los Angeles Lakers @ Denver Nuggets (ESPN) Sat, 8:30 PM: Cleveland Cavaliers @ Orlando Magic (TNT) Sun, 8:30 PM: Denver Nuggets @ Los Angeles Lakers *if necessary (ABC)
Stanley Cup Finals Sat, 8 PM: Pittsburgh Penguins @ Detroit Red Wings (NBC) Sun, TBD: Pittsburgh Penguins @ Detroit Red Wings (NBC)
MLB Sat, 4:10 PM: Minnesota Twins @ Tampa Bay Rays (FOX) Sun., 12:40 PM: New York Yankees @ Cleveland Indians (TBS) Sun., 8 PM: Los Angeles Dodgers @ Chicago Cubs (ESPN)
