Entrepreneurs have said that timing is a key ingredient for making a good idea into a successful business venture. Major League Baseball has failed to read its own marketplace in regards to the World Baseball Classic. It is just bad timing to play this tournament at the beginning of spring training.

Commissioner Bud Selig has said that March is the only realistic time of the year to play the WBC. I disagree with him. This tournament needs to be moved to the middle of the summer if the WBC is going to become baseball’s premier global event. If not, then do not expect crisp, memorable games from athletes not yet in game shape.

The United States’ three-run come-from-behind victory over Puerto Rico last Tuesday night should have been the top story the next morning. Instead, the outcome was scrolled underneath a highlight package of a NIT opening round game or copy filler in your local newspaper.

Why?

Well, sport fans are not watching or paying attention to the WBC. No, they’re preoccupied with the NCAA tournament that has firmly established itself as a the major sporting event for this time of the year.

Fans cannot get excited about the WBC if the best players in baseball are not playing in the event. And the ones that are playing, many of them are not ready to compete at a world-class level. Where’s Tim Lincecum or Roy Halladay? They should be anchoring the United States pitching staff in this competition. Team USA should not be relying on the arms of Jeremy Guthrie or Ted Lilly in an elimination game.

Do you think the Netherlands would have defeated the Dominican Republic twice in a competition if they were playing at mid-season? And wouldn’t it be great to see Johan Santana of Venezuela trading strikes with Japan’s Dice-K for all the world to watch. This could happen if the WBC is played every two years in place of the All-Star Game in July. How about a single elimination format, with the finals to be played on Sunday evening in front of a prime time audience? No other sporting event would be competing with baseball for the almighty TV ratings.

Baseball owners might not have any interest in giving up a week’s worth of revenue during the high point of their year, and the idea of scrapping the All-Star game every two years might be enough to give the baseball purist a heart attack, but some playoff contenders might welcome a week off to catch their breath for the second half of the baseball season.

Changes need to take place to make the WBC a world event. Right now, this tournament is nothing more than glorified spring training contest.

With their 8-7 win over the Tampa Bay Rays in Game 5 of the ALCS, the Boston Red Sox overcame the second largest deficit in postseason history and saved their season for at least the time being.

Lets put the Red Sox historic comeback on ice for a moment and talk about the complete collapse by the Rays, who took a 7-0 lead into the bottom of the seventh inning but managed to squander it in the final three frames.

The game was over…the series was finished…Fenway vendors were hanging up their beer carriers for the final time…fans started pulling out their New England Patriots 2008 Team Handbook to learn more about Matt Cassel…Dice-K looked like crap…Scott Kazmir looked like Cy Young…see-ya Boston – thanks for coming out.

As is usually the case with most defeats, this wasn’t a complete team loss by Tampa. No, the Rays’ bullpen just flat out blew it. When you build a 7-0 lead and your starter goes six strong while only allowing two hits and no runs, you win the game. Period. But hey, give Boston credit. This is what veteran teams do – they don’t give up. They got their ass kicked for three straight games but found a way to win when everything was on the line. This is a huge momentum swing and one that maybe a young Rays team won’t be ready to bounce back from.

The good news for Tampa is that they get to head home and they get two cracks at trying to win one game. If someone told them that they would take 2 of 3 in Boston before the series started, I’m sure they would have gladly accepted. But to lose this way is crushing and if they don’t win Game 6, it’s going to be awfully hard to top a veteran club like the Red Sox in the most pressure-packed situation. (Especially considering Boston was in a similar scenario last year when they beat Cleveland after falling behind 3-1 in the series.)

As play-by-play announcer Chip Caray said during the final inning of Boston’s 2-0 win over Tampa in Game 1 of the ALCS Friday night, “Experience trumped exuberance tonight.” (I can’t believe I’m quoting Chip Caray, but the comment was spot on.)

For six innings, Boston ace Daisuke Matsuzaka was un-hittable. Literally.

The Rays didn’t record their first hit until Carl Crawford singled to lead off the top of the seventh. But once Crawford reached, Cliff Floyd followed with a single of his own, moving Crawford to third and all of a sudden Tampa was in business despite trailing 1-0 since the top of the fifth.

This is the situation where good teams – World Series contender or other – score that runner from third with less than two outs. But the Rays failed to do so as Dice-K got Dioner Navarro to fly out to left, then struck out Gabe Gross before finishing off Jason Bartlett with a fielder’s choice to the shortstop.

Inning over.

Again the Rays struck in the bottom of the eighth after the first two batters reached safely to start the inning. Yet once again they came away with nothing as the Boston bullpen got Carlos Pena to fly out to right and Evan Longoria to ground into a double play.

In nine innings Friday night, the Sox showed what it takes to be a champion. They’ve still got a long way to go in their chase to defend their title, especially with how good Tampa is. But great teams separate themselves in these types of games and the performances by Matsuzaka, Dustin Pedroia and the BoSox bullpen were outstanding.

That said, Rays’ starter James Shields was phenomenal and on a normal night when the Rays’ bats are on, he walks away from such a masterful performance with a victory. And Tampa will learn a lot from a game like this and it’ll be interesting to see how they respond in Game 2 on Saturday night.