College football guru Bruce Feldman is now with CBS Sports following his controversial treatment by ESPN and ultimate departure. Bruce sums up this weekend’s college football action by noting the bad day for the Pac-12, at least on the field. off the field the conference might be on the verge of adding Texas and Oklahoma, further shaking up the crazy world off college football.

Chip Kelly has a dynamic offense, but it is seeming more and more like the frenetic Ducks attack that looks so, well, awesome in league play wilts when it goes up against power teams from other leagues, or at least teams with added prep time. (See: the 2009 opener at Boise; the 2010 Rose Bowl vs. Ohio State; the 2011 BCS title game against Auburn; and now Saturday night’s game against an LSU team that still had to replace an All-American DT [Drake Nevis] and the best defensive back in college football [Patrick Peterson]).

Kelly’s star, running back LaMichael James, who was held to just 54 yards rushing and 3.8 yards per carry against Auburn, managed 57 yards and fewer than 3.2 yards per rush against LSU. The most telling stats for the night, though, were these: Oregon had 28 carries and none went longer than 13 yards; and on 82 plays, the Ducks didn’t have any go for more than 18. That sounds so anti-Oregon. In fairness, we should note that the Ducks did travel into SEC country last year and blow out Tennessee, but those Vols were one of the worst teams in the SEC in 2010.

Kelly pointed out before the game that those teams that handled Oregon are great ones, well-coached and stocked with outstanding athlete. He echoed that point, again, after losing to LSU: “They’ve got a little bit different athlete running around out there right now,” he told Ted Miller. “Looking at their D-line, standing next to them, walking off the field, they don’t look like the kind of guys we see. That’s the common trait, the trait you saw in the Auburn game.”

As blunt as that is, that’s still not the kind of talk you’d expect to hear from the coach of a powerhouse program.

There a gimmicky element to what Kelly has been able to accomplish at Oregon. Sure, they’re a great team, but everyone gets caught up in the stats they rack up and their quick scoring ability, but the harsh reality is that their system comes up short against physical defenses with tough d-lines. It will be interesting to see if they can adjust, but in today’s idiotic BCS system, the chances are now much slimmer that they will get a chance to redeem themselves.

If we had a rational system, Oregon could get back to work and focus on running the table so they could be one of the final eight teams in the season-ending playoff system. Instead, we’ll have to listen to the talking heads on TV drone on endlessly about how they might squeak into the BCS title game if x, y and z occur.

How low can the NCAA and BCS sink these days?

Today we learned that the BCS stripped USC of its 2004 national title, vacating the results of the 2005 Orange Bowl where USC crushed Oklahoma. The BCS also vacated the Trojans participation in the 2006 Rose Bowl that decided the national championship for the 2005 season. Remember that game? Vince Young turned in one of the greatest performances in college football history as Texas knocked off USC, 41-38. According to the NCAA and the BCS, that game never happened.

The NCAA has become a joke (the BCS has always been a joke). The entire college football system has been hijacked by big conferences and universities looking to cash in and keep all the money for themselves through the BCS farce, and then you have the NCAA enforcing a code of ethics developed for a society that looks more like 1950s America than the real world of today.

I’m an Ohio State fan, so I’ve never been a fan of USC, but it’s appalling to see this title stripped away. One idiot on the team was taking money, and suddenly the accomplishments of a great team are nullified by the fools running college athletics. USC may have failed to uncover the problem, but it’s not like assistant coaches were handing Reggie Bush thousands of dollars.

You might say that a severe penalty is in order, but why punish all the college kids who played on that team? Why punish the fans? Why stain the memory of a great season, and then a year later a great game where Vince Young and Texas beat a team many considered to be the best of all time until that night?

If you’re looking for a way to punish the crime, why not follow the money? That’s what college football is all about these days. Instead of forfeiting the game, why not have USC forfeit the millions of dollars paid to them by the BCS that year? The kids never saw a dime of that money, yet they’re the ones getting punished. If you want to prevent this behavior, penalties in the millions of dollars will get the attention of the USC athletic department and the University president.

As for the coaches, punish them as well! In the case of USC, perhaps there wasn’t enough evidence to ban Pete Carroll from coaching for several years, but if he or his assistants were directly implicated, then the NCAA could have suspended them and/or fined them. I understand that Pete Carroll left for the NFL, but he could have been prevented from attending any college football games and interacting with any college football program for a number of years.

In the Jim Tressel case, he should be punished going forward so that he can’t cash in at another university, and Ohio State should lose the money it received for the Sugar Bowl.

Money talks. The big schools have pointed to things like tradition and education as reasons we shouldn’t have a playoff system, and then they play musical chairs with conference memberships and add championship games all while throwing tradition out the window. Nothing matters more than the money . . .

College football needs a complete overhaul, from a playoff system to an examination of all the idiotic rules governing the conduct of “student athletes.” But it needs to start by going after the money, hitting schools where it hurts, and it needs to stop the absurdity of erasing the past every time some dumb kid gets caught accepting money, cars or tattoos from a booster or agent.

I’m reading Death to the BCS, an excellent book about the truth behind the Bowl Championship Series written by Dan Wetzel, Josh Peter and Jeff Passan. It’s an eye-opening read about how the bowls are fleecing colleges under the guise of non-profit (or charity) status. I really can’t recommend the book enough.

Here’s an excerpt about how the BCS keeps small bowls alive:

Know this about the bowl system: It is not subject to a free market, and this is where the future of the smaller bowls comes into play. If left alone, the minor bowls would collapse, and they would collapse spectacularly.

The BCS operates much like a government, offering a form of welfare to ensure the survival of small bowls. Industry insiders estimate just fourteen of the thirty-five current bowl games are self-sufficient. The rest profit from a system that takes money from universities and guides it into the pockets of bowl operators.

It’s more shell game than bowl game. Take Minnesota, which agreed to buy 10,500 full-price tickets to the 2008 Insight Bowl in Tempe, Arizona, according to records the school filed with the NCAA. When Minnesota sold only 1,512, it incurred a $434, 340 loss on tickets alone. It spent an additional $1.2 million on travel costs and other expenses. In the end, it cost Minnesota $1.7 million to collect the bowl’s $1.2 million payout. In a vacuum, Minnesota’s bowl experience would have been at least a half-million-dollar financial drain.

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After two failed bids to buy a baseball team, Mavs owner Mark Cuban has now set his sights on fixing the college football postseason.

“The more I think about it, the more sense it makes as opposed to buying a baseball team,” said Cuban, who tried to buy the Chicago Cubs and Texas Rangers within the last few years. “You can do something the whole country wants done.”

Cuban said he envisions either a 12- or 16-team playoff field with the higher seeds getting homefield advantage. The homefield advantage, Cuban said, would ensure the college football regular-season games would not lose any importance.

The bowl games could still exist under Cuban’s plan, but he said he would make it more profitable for programs to make the playoffs than a bowl.

“Put $500 million in the bank and go to all the schools and pay them money as an option,” Cuban said. “Say, ‘Look, I’m going to give you X amount every five years. In exchange, you say if you’re picked for the playoff system, you’ll go.’ “

I think 12 or 16 teams is too aggressive too early. In my proposed eight-team playoff, all of the teams that would miss the playoffs (Michigan State, LSU, Arkansas) had an opportunity to seal a bid earlier in the year, but failed to do so. This ensures the regular season keeps its importance, which is something that BCS apologists bring up every time they attempt to defend their flawed system.

Other than that, I’m glad to see Cuban focusing his efforts on this, because a college football playoff seems to be going nowhere fast. Maybe throwing money at the problem will convince schools to go to the playoff instead of the BCS, but it’s going to take a lot of convincing.

It’s what we expected coming into today, and really what we’ve kind of expected for the better part of the last two months: Auburn and Oregon will play for the national title.

Both won comfortably, as Oregon beat Oregon State 37-20 in the Civil War, and Auburn dominated South Carolina 56-17 in the SEC Championship Game. Like it had been for most of the season, it was too easy for both teams.

As it was last year, TCU is the odd team out, but I doubt many people outside of Fort Worth, Texas are all that upset about that. Even I, an ardent opponent of the BCS, believe that the two best teams in the country are about to meet each other on the field.

So what can we look forward to in this matchup? I think the obvious answer is offense. Cam Newton should be the only person invited to next week’s Heisman Trophy ceremony — perhaps they should invite Colt McCoy, too, so he can make it four years in a row of coming up short in New York — and he’ll be on the same field in January with Darron Thomas, LaMichael James and company. The over/under could literally be in the 70s.

Just from looking through Twitter, it seems as the early line will be Oregon -3, or something in that vicinity. I don’t know about that. If I had to make a pick right now, I’d say Auburn wins this one by a touchdown. I have a month to change that, however.

As for the other BCS bowls, we’ll find those out tomorrow. The only one we really know, almost certainly for sure, is TCU vs. Wisconsin in the Rose Bowl. That matchup, plus the title game is a good start. Let’s hope the rest of the games are as intriguing.