Uniting The Ringless: Damian Lillard Foot Locker Ad Kills


Retirement has proven to be little respite for living NBA legends Karl Malone and Chris Webber, and former NFL starsBarry Sanders and Ladainian Tomlinson, who are reminded of their ring-less professional careers in the new spot from Foot Locker, “No Rings”.

Airing today and throughout the start of playoff action, the new commercial features Portland Trail Blazers’ Damian Lillard on his phone talking about how he hopes not to end up ringless like some athletes of the past. To his surprise, iconic (and ringless) sports legends Sanders, Tomlinson, Webber, and Malone are hanging out in his living room, noticeably affected by the reminder that the coveted championship ring has slipped through their fingers.

Foot Locker’s new commercial is part of Foot Locker’s successful “Approved” marketing platform and can be seen here.

The spot features the newest performance footwear from Adidas basketball, including the Lillard Edition Crazy 1, Crazy 8 and D Rose 4.5, as well as the latest apparel styles from Adidas Originals.

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Karl Malone speaks out about Jerry Sloan

From NBA.com:

Malone on why he thinks Jerry Sloan resigned: “I know Coach Sloan, and we can call it resigning, quitting, whatever you want to call it. The man I know never quit anything and (Jazz assistant coach) Phil Johnson never quit anything so it had to be something a lot worse than what anyone is saying because I know (Sloan). This guy wouldn’t quit anything. He’s challenged me in the huddle before and said, ‘I’ll fight you as long as I can see you.’ I said, ‘Well coach, it ain’t going to be long.’ But that’s Coach Sloan and that’s his attitude. For something like this to happen, it’s one of those things where you can have Dr. Naismith or anyone you want but the players have to buy into the system. For people to say that the game has passed Coach Sloan and he doesn’t have the fire and the passion, I say b.s. because I know this guy. Something happened but that’s for another story. We’ve lost a great ambassador and I’ll tell you like this, at some point in my life, I will carry his (coaching) tradition on. I will be more than honored to carry the tradition on. How about Phil Johnson saying, ‘You’re resigning? Well don’t leave me, I’m resigning too.’ That’s manning-up and having your back. We have to be very careful and with the things I’ve been hearing, and I don’t believe hearsay, we have to be very careful of when inmates start running the asylum. That’s what I’m going to leave it at and you know what I’m talking about.”

You can see the entire interview here.

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