NASCAR legend Carl Edwards is helping Goodyear to kick off the 2015 Sprint Cup season and this weekend’s Daytona 500 by talking tires with consumers in a new video series aptly named “Tire Talk.”

To help fans better understand the role tires play in delivering superior performance on and off the track, Goodyear has teamed up with Joe Gibbs Racing driver Edwards to roll out the newest videos.

The three new Tire Talk videos highlight a range of Goodyear technologies, including the balance of grip and endurance engineered into multi-zone tread tires, water evacuation for enhanced grip in wet weather, and improved fuel mileage from low rolling resistance tires.