The biggest problem facing the NCAA is the myth of amateurism in college sports. With the Internet, 24-hour cable channels, and now social media, the activities of “student athletes” is now much more open to scrutiny.

In their losing battle to monitor and control these college kids, the NCAA is chasing down some ridiculous “problems.” Check out their recent allegations against North Carolina:

Last week the NCAA found that from February through June 2010, the university “did not adequately and consistently monitor social networking activity that visibly illustrated potential amateurism violations within the football program, which delayed the institution’s discovery and compounded the provision of impermissible benefits.”

The statement included an NCCA request for “copies of materials posted on Twitter by football student-athletes. … Furthermore, the NCAA is requesting information regarding the institution’s efforts to monitor the social networking activity of football student-athletes.”

So the NCAA is now seeking to become a social networking assassin of its own. Or should I say it is just playing another variation of its familiar role of assassin, as the NCAA is often in the business of search and destroy, usually of its own making.

Following the Ohio State tattoo fiasco and the emerging story of Alabama players potentially getting suits, the NCAA is setting itself up for repeated failure by expecting their athletes to avoid all temptation. They need to loosen the rules, and they need to consider letting athletes earn money on outside activities.