The best things in NASCAR thrive under pressure. Whether it’s the engine, pit crew or driver, it’s a game of constant pressure, a game of endurance that lasts from February to November. And the team that handles it the best wins the Sprint Cup. With two races left, the intensity is nearing it’s crescendo, but the gameplan remains the same.

“The biggest thing as the driver is that you’re kind of the quarterback of this team. All these guys feed off of me. So however my mentality is, whatever my level of encouragement or excitement, feeds the team,” said 24-year old Speed Stick driver Cole Whitt about his routine entering the final races of the season.  “They already know the odds are stacked against them, they all know what’s going on. But each day is a new day and you build on it and just try to be the best that you can at the end.”

The demands placed on a NASCAR driver throughout the season are intense. The idea that drivers get to the track, turn left for three hours and then resume their day-to-day life is false.

“After a race, you recover the rest of Sunday. You only get three days at home a week. Then you rest on Monday and try to tax your body with workouts Tuesday and Wednesday, travel again on Thursday – we’re constantly travelling or moving.”

Read the full interview.

Confidence opens doors that nothing else can. But confidence can also be misplaced. How do you know if the shirt you’re wearing is completely ridiculous until you actually wear it outside the house? Thanks to Speed Stick, at least I had confidence in my underarm scent.

But confidence was definitely not lacking for driver Cole Whitt. Even though Front Row Motorsports is at a distinct disadvantage, operating on one-eighth the budget of its competitors and Whitt’s highest previous finishing position this season a modest 22nd, Whitt was ready.

A Top 20 finish at Talladega would’ve meant a lot, as Cole explains in our interview below, shot immediately before the race. But Whitt was able to #DefyTheDoubt and lead the entire field with under 40 laps remaining en route to his best performance this season. Speed Stick is all about giving you confidence for the moment you shut down the naysayers, as Whitt did finishing a career-best 13th in the race.

Read the full article here.