
CBS analyst and SI writer Seth Davis is partnering with Coke Zero in promoting their Department of Fannovation Brain Bracket, where 64 hand-picked ideas to improve the fan experience will go head-to-head in single elimination format until a winner is announced. (My favorite is the one where arenas would have actual working decibel monitors pop up on the big screen to encourage the crowd to make more noise.)
Seth took time out of his busy schedule this week to chat with TSR about Kentucky’s youth, Duke’s versatility, tournament expansion and even the NBA’s age-limit rule.
The Scores Report: Hey Seth, how are you doing?
Seth Davis: Doing all right, man, how are you doing?
TSR: Good to talk to you. It’s an exciting week of basketball.
SD: Yeah, it’s always good this time of year. It’s the best.
TSR: I just saw your video of your Final Four picks over at SI.com, and it turns out we have the same picks.
SD: That is definitely the most popular combination, it sounds like. I don’t know if that’s a good sign for you.
TSR: Yeah I don’t know either. Is there any pressure when you’re doing these picks, not to pick four #1 seeds?
SD: You know what, there kind of is. There’s a little bit of pressure to look for upsets, but I try to do what I honestly think, and in the past, I’m usually Mr. Upset, but looking at this bracket, I wasn’t feeling it. I wish I felt otherwise. It might surprise people to learn given how brilliant my picks are, when they hand me that bracket in the studio, before the selection show, I take about four minutes to fill out the whole thing. I just go with my instinct and go with what I see, and that’s where my pen led me.
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