Burger King and the FOX network have apologized for a cartoon skit which aired last Sunday during a pregame show that mocked Jessica Simpson for her supposed weight gain.

From the Dallas Morning News:

In the commercial, the cartoon version of Marion Barber says, “Man, I still can’t believe Tony dated Jessica Simpson, even after she blew up bigger than Flozell Adams!”

The cartoon version of Jason Witten says, “Unlike Tony, at least Jessica comes up big when it counts!”

And the cartoon version of coach Wade Phillips adds, “Say Tony, is Jessica around? We could use a defensive tackle!”

Fox issued a statement saying, “Burger King did not have any editorial input in the creation of the animation that ran last Sunday, and no one from Burger King Corp., approved it before it aired.

“Upon reflection, our poor attempt at humor was insensitive, and we deeply apologize to anyone who might have been offended.”

FOX is right – the commercial was insensitive. I’d also add stupid, unnecessary and cruel in some respects.

As my esteemed colleague John Paulsen recently said, we don’t need to give any more young women complexes about their weight. FOX should have apologized for their lack in judgment.

Somebody has to get fired for this right?

Whether you think it’s funny or not, this crossed the line and I’m shocked FOX actually aired it. If they wanted to poke fun at the Cowboys, they didn’t have to drag Jessica Simpson’s weight into it.

That said, the bit about Phillips is freaking hilarious. They should have stuck with that and left Simpson’s weight out of it.