Bud Light NFL Fans Superstition Survey


Bud Light – the official beer of the NFL – recently conducted a survey to find the most superstitious fans in the NFL.

More than 9,500 interviews were fielded among the 32 NFL team fan bases, including approximately 300 fan interviews per team.

More than 50 questions were asked and, out of that, an “NFL Fan Superstition Index” formed. The index calculates the superstition level of each NFL fan base by each fan’s game-day habits – everything from wearing dirty jerseys, chanting and kissing team trinkets to superstition consistency and true belief levels – and aggregates those into a score from 0 to 100. In addition to ranking the teams, the survey also gathered open-ended responses from fans about their individual superstitious activities.

The result is a fascinating glimpse inside the minds of NFL fans who will do whatever it takes for the win. After all, it’s only weird if it doesn’t work:

– Super Bowl and superstition champions: Baltimore Ravens fans rank as the most superstitious in the NFL.
– That’s dedication: Carolina Panthers fans are four times more likely than the average NFL fan to have a relationship end due to their game-day superstitions (8% versus the NFL fan average of 2%).
– New Orleans Saints fans are most likely to say a certain saying, phrase, cheer or song for the win (37%).
– New York Jets fans are most likely to try to curse or jinx the opposing team (37%).
– Some quality me time: Detroit Lions fans are most likely to engage in superstitious activities alone (30%).
– Lucky duds: Oakland Raiders fans are most likely to wear the same article of clothing (51%) or same hat or non-clothing accessory (38%) to boost team performance.
– Arizona Cardinals fans are most likely to grab a Bud Light for the win; 27% incorporate the official beer sponsor of the NFL into their game-day superstitions or rituals.

To check out stats relating to YOUR favorite NFL team, follow this link.

Follow the Scores Report editors on Twitter @clevelandteams and @bullzeyedotcom.

‘Banned’ Bud Light Super Bowl Ad

Bud Light “Fan Can” taking some heat


Despite pissing off countless representatives from some of our nation’s top college, Anheuser-Busch InBev still plans on releasing their “Fan Can” for those campuses that are cool with it. The Bud Light packaging will use a particular college’s colors on the label, though the logo or mascot is absent. Nevertheless, the FTC quickly jumped on this issue.

But the campaign drew criticism from Janet Evans, a senior attorney with the Federal Trade Commission who oversees alcohol advertising, and from certain colleges because the cans could encourage underage drinking on their campuses.

“We’ve told them we don’t ever want to see a campaign like this again,” Evans said Wednesday. “We’re concerned about the promotion because it’s targeted to college campuses where there are a large number of binge drinkers and underage persons in the audience.”

“This is a voluntary program made available to all wholesalers nationwide, and roughly half of our wholesalers are participating,” Carol Clark, Anheuser-Busch’s vice president for corporate social responsibility, said in a statement.

Fan Can, she said, was “expressly timed to coincide with the beginning of the football season and baseball playoffs.”

But some universities in the targeted regions, such as Boston College and the University of Colorado, argued that the colored cans infringe on their trademarks and incorrectly hinted that the colleges were endorsing the program, even though the colleges’ names and logos are not on the cans.

Michigan, Oklahoma State, Wisconsin, Iowa State and Minnesota also objected, according to published reports.

As a result, Anheuser-Busch has told those schools that complained that it would drop the program in their areas, Dunn said.

You have to laugh a little reading this, sensing the angered tone of the college and FTC reps compared with the cool demeanor of those from Anheuser-Busch. I understand where the resentment is coming from, but to think that this type of promotion is geared towards underage drinkers is a bit off. I doubt I’m the only one who doesn’t think that a label’s colors entice a college student to drink more than they normally would. When I was in college, I wanted a beer because I was in college, not because of the look of the can. Thinking of the type of swill I drank back then, the labels often flaunted the color combination of a sports teams that I despised. Hey, I still like to have a Budweiser every now and then. What colors do they use on their can? Red and white. Well, I’m not too keen on the Red Sox, or the Cavaliers for that matter. Oh yeah, I like beer.

If the colors on a label are an actual cause of the rampant drinking in college, then things are much worse than I thought.

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