At the beginning of the season, Rose asked why he couldn’t be MVP:

“The way I look at it within myself, why not? Why can’t I be the MVP of the League? Why can’t I be the best player in the League? I don’t see why-why-why can’t I do that? I think I work hard, I think I dedicate myself to the game and sacrifice a lot of things at a young age and I know if I continue to do good, what I can get out of it and if that’s me going out or doing whatever, I’m willing to do it because I know in the long run, it’s going to help me.”

The ad is based on that quote.