Tag: Tiger Woods scandal (Page 5 of 6)

Tag Heurer watches distancing itself from Woods


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Mindy should have been here ten minutes ago. I know because of my trusty watch. My Tag Heurer watch.

Tag Heurer — if she’s not on time, at least we are.

Tag Heurer, the pricey Swiss watch brand, is the latest of Tiger’s sponsors to distance themselves from the philandering superstar.

“His personal obsession with results and perfection, his ability to withstand pressure, to meet expectations and exceed them, but also his love of discipline — all this makes him a natural partner for the brand.”

Not anymore.

“The partnership with Tiger Woods will continue but we will downscale the use of his image in certain markets for a period of time, depending on his decision about returning to professional golf,” Tag Heuer said in a statement released Friday. “We will continue to actively support the Tiger Woods Foundation.”

Read: What we’re trying to say is, if people seem to forget about this whole mess, we’re back on board.

The company, which had initially supported Woods, was paying him $2 million annually, according to the Wall Street Journal. Friday’s announcement comes one week after Gillette announced a retrenching of its advertising with the 33-year-old Woods and Accenture, the global consulting firm, ended its six-year relationship with him.

Also Friday, Woods’ image on a website banner promoting the Arnold Palmer Invitational PGA Tour event was removed. The tournament is played in Woods’ home of Orlando, Fla., and pictures of Woods holding a tournament trophy and another of Woods exuberantly yelling were replaced with images of Palmer.

Hey Tiger, you better start saving, buddy. Oh, right, you’ll be fine — you’re a billionaire. I forgot.

Tiger Woods named AP Athlete of the Decade

Even though his personal life has, uh, taken a hit recently, Tiger Woods was named AP Athlete of the Decade on Wednesday.

From the Huffington Post:

He won 64 times around the world, including 12 majors, and hoisted a trophy on every continent golf is played. He lost only one time with the lead going into the final round. His 56 PGA Tour victories in one incomparable decade were more than anyone except four of golf’s greatest players won in their careers.

Woods received 56 of the 142 votes cast by AP member editors since last month. More than half of the ballots were returned after the Nov. 27 car accident outside his Florida home that set off sensational tales of infidelity.

Lance Armstrong, a cancer survivor who won the Tour de France six times this decade, finished second with 33 votes. He was followed by Roger Federer, who won more Grand Slam singles titles than any other man, with 25 votes.

Not that anyone needed a reminder, but this just goes to show you how dominate Woods has been over the past decade. Sex scandal be damned, Tiger has done legendary things in the world of golf over the past 10 years and it’s nice to see that he got recognition for what he’s done on the course.

It’s also good to see that the media can separate a player’s personal life from his career. In a perfect world, athletes would be role models for our children because they’re always in the public eye. But we don’t live in a perfect world and therefore, the media has to be able to separate what the player does on the field from what he does off it.

That said, how embarrassing for Woods. He receives this great honor, but he can’t even fully enjoy the moment because he’s in a hell of his own making. Every time he looks back on this award, he’ll immediately be reminded of his sex scandal. What a shame.


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Tiger loses first major sponsor


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Accenture, supposedly the world’s largest consulting firm, has decided to drop Tiger Woods as a company representative. It’s taken longer than expected, but this is the first major sponsor to end their relationship with the troubled golfer.

The move ends a six-year relationship during which the firm credited its “Go on, be a Tiger” campaign with boosting its image significantly. Accenture has used Woods to personify its claimed attributes of integrity and high performance.

“After careful consideration and analysis, the company has determined that he is no longer the right representative for its advertising,” Accenture said, adding that “it wishes only the best for Tiger Woods and his family.”

Accenture’s advertising campaign was almost entirely built around Woods and his success, portraying his ability to sink a key putt or hit out of the rough. If Woods had acknowledged mistakes and said he would be back in a month, Accenture might be able to ride it out, said Rick Burton, a professor of sports management at Syracuse University, in an interview.

Tiger’s other big-name sponsors include Nike, Gillette, EA Sports, AT&T, Tag Heuer. The worst of the situation seems to be over — I haven’t read about any new women coming forward in the last couple days. Nevertheless, it will be interesting to see which of his sponsors back out because they think the situation is irreparable.

What I hate most about the Tiger Woods scandal: bloated statements


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In Bill Plaschke’s latest column for the Los Angeles Times, instead of delivering a succinct and informed opinion on Tiger Woods’ leave of absence, we get a self-serving treatise on humanity. Below are some of the highlights:

So, it turns out, somewhere beneath those strippers and hookers and pancake-house waitresses, there is a soul.

Tiger Woods officially joined the human race Friday when, mired in the thickest rough of his life, he did the one thing he never does.

He acknowledged his mortality. He surrendered to his frailties.

“I am deeply aware of the disappointment and hurt that my infidelity has caused to so many people, most of all my wife and children,” the statement on his website read.

Not to pick nits here, but it was curious how Woods mentioned “so many people” ahead of his “wife and children,” as if his family ranked behind his public.

And, c’mon, Tiger. Infidelity? Singular?

After all, when you think about it, Friday’s announcement that he is disappearing is really no big shock.

The Tiger Woods we knew was already long gone.

To be fair, you should really read the whole piece — some of it at least sounds humble. I do agree with Plaschke in his hope that Tiger recovers from all this. He’s leaving his profession (an extremely profitable one) primarily to patch things up with his wife. I understand it’s also a way to avoid the public eye, but it really is the wisest move.

Maybe I just hate bad puns. No — never mind — I can handle them more than the average person, even if “mired in the thickest rough of his life” is completely embarrassing. I actually gagged on my bagel when I read that. I just get annoyed by all this heavy writing about Tiger’s complex and tortured inner being. As Bill Simmons recently pointed out, we didn’t know much about the guy until this bonanza began. Really, we still don’t know much other than what’s on Tiger’s Wikipedia. He has a wife and two kids. He cheats on his wife. He’s good at golf. He’s filthy rich. That’s about it, right?

So, I don’t want to hear about Tiger Woods’ “soul” or how he “surrendered to his frailties.” Statements like that require proof of a legitimate righteousness before the turmoil. Fact is, we don’t have that evidence. I always looked at Tiger Woods as a genuine dork, fancy paper around an empty box (thanks, John Lennon). He’s not a representative of the human condition — he’s a representative of the godly athlete. Plenty of morally admirable ones exist, I know, but Tiger Woods helplessly fits the unsavory prototype.

How can we honestly care that the “Tiger Woods we knew was already long gone” when he decided to temporarily leave the PGA Tour? The only Tiger Woods we knew was a billionaire golfer. We’ll miss his dominance on the course — nothing more.

Like everyone else, I’ve been eating up this story. I’m interested in all the details, sordid or otherwise. But these are leads, facts, hunches, and lies. They simply revolve around the story at hand. As far as examining Tiger’s mortality, let’s leave it alone.

Tiger Woods to take break from golf

The official website of Tiger Woods announced that the golfer will be taking an indefinite break from professional golf.

Here’s the full article:

I am deeply aware of the disappointment and hurt that my infidelity has caused to so many people, most of all my wife and children. I want to say again to everyone that I am profoundly sorry and that I ask forgiveness. It may not be possible to repair the damage I’ve done, but I want to do my best to try.

I would like to ask everyone, including my fans, the good people at my foundation, business partners, the PGA Tour, and my fellow competitors, for their understanding. What’s most important now is that my family has the time, privacy, and safe haven we will need for personal healing.

After much soul searching, I have decided to take an indefinite break from professional golf. I need to focus my attention on being a better husband, father, and person.

Again, I ask for privacy for my family and I am especially grateful for all those who have offered compassion and concern during this difficult period.

There’s a good chance that more things will be revealed about Tiger’s, uh, escapades. So taking a break from golf is probably a wise decision and it’s a good time given that there’s nothing going on in the sport right now.


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