Given what has transpired over the past couple months in sports, it’s kind of hard to weed through the headlines and find a positive story. From Tiger Woods to Ben Roethlisberger, there have been enough negative sports headlines to go around.

So if I may, I’d like to take a second to focus on a positive storyline – one that I was able to participate in and see unfold first hand.

Shamrock Farms is a local milk processor out of Phoenix that has developed a new product called Rockin’ Refuel, which is a protein-enhanced milk geared towards helping young athletes rebuild, recover and refuel after workouts. The drink boasts that it has 40 percent more protein than regular milk and is chockfull of vitamins.

At the beginning of the month, Rockin’ Refuel teamed up with an organization called Hoop It Up 3-on-3 (a local market 3-on-3 basketball tour that is affiliated with the American Cancer Society and Coaches vs. Cancer) in New York City to help kickoff a great event. Along with ESPN college hoops analyst Jay Bilas, Rockin’ Refuel traveled to Xavier High School in Manhattan to conduct the “Most Rockin’ Shot,” which was a contest that gave one lucky student a $10,000 academic scholarship.

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