Imagine for a moment that you knew nothing about the Saints’ “bounty program” or the fact that players and coaches were providing monetary motivation to injure opponents.

Does Gregg Williams’ locker room speech still sound horrifying to you?

One of Kyle Williams’ brothers is a friend of mine so when Gregg Williams started talking about testing “little No. 10’s” concussion, I cringed. My heart dropped. The specific manner in which Williams was discussing the Niners’ players and their injuries was downright disturbing.

But most of what Williams said can probably be heard in football locker rooms around the country every Saturday and Sunday. (Maybe even on Friday nights, where prep action dominants the newspapers.) Right or wrong, fair or unfair, just or unjust, a lot of Williams’ speech can be chalked up as “football talk.”

What Williams said about Frank Gore was hardly unnerving. “Kill the head and the body will die” is a phrase. When he says, “We’ve got to do everything in the world to make sure we kill Frank Gore’s head,” he might as well said, “We’ve got to take Gore out of the game,” which nobody would have had a problem with. (And most people would have understood, seeing as how Gore was the key to San Francisco’s success on offense.)

“We want him running sideways,” and “We want his head sideways” are hardly shocking statements either when you keep it in the context of a football coach telling his football players to make sure the opposing running back runs east and west instead of north and south. Again, had Williams used different phrases to get the same message across, then his speech wouldn’t have been as jarring to people.

My problem isn’t so much with Williams’ poor choice of words but with his actual bounty program. Players get paid enough money to go out and inflict pain on one another – it’s unnecessary and almost cruel for a coach to be offering monetary motivation to target their opponents’ specific injuries. It’s ridiculous to pony up extra cash in order to motivate a grown man in the best shape of his life to go onto a field with the sole purpose of targeting an opponents’ knee or head. That’s not football. That’s not sport. That’s not playing for the love of the game or in the spirit of competition. That’s just inhumane.

That’s when I feel for Kyle Williams, Michael Crabtree and the rest of Gregg Williams’ bounty program victims. That’s where I draw the line and say, hey, what’s going on here isn’t right. Could Williams not have delivered such an unsettling speech? Sure, but that’s simply a matter of semantics.

Outside of the specific comments about Williams’ head or Crabtree’s ACL, it’s not Williams’ words that are so much the problem, but the manner in which he tried to execute them.