Gatorade is in the process of launching new ads and products for 2010 and was gracious enough to share exclusive behind the scenes video footage of Derek Jeter’s recent commercial shoot for Gatorade’s low-calorie sports drink “G2.”
Check it out:
As the story goes, Jeter was only required to do five of his popular jump throws and three slides for the commercial, but he told director Adam Berg that if he swallowed one spoonful of cinnamon that he’d do 10 jumps and six slides. Obviously Berg couldn’t muster the strength to get the full spoonful down!
Gatorade also gave us a sneak peak of the final G2 TV ad that will be airing soon:
That’s a great commercial – I love how the beat times up with what the athletes are doing.
