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2010 Super Bowl surpasses finale of “M*A*S*H”

Super Bowl XLIV between the Saints and Colts was watched by more than 106 million people, which surpassed the 1983 finale of “M*A*S*H” to become the most-watched program in U.S. television history.

From ESPN.com:

Nielsen estimated Monday that 106.5 million people watched Sunday’s Super Bowl. The “M*A*S*H” record was 105.97 million.

The “M*A*S*H” record has proven as durable and meaningful in television as Babe Ruth’s record of 714 home runs was in baseball until topped by Hank Aaron. Ultimately, it may be hard to tell which program was really watched by more people. There’s a margin for error in such numbers, and Nielsen’s Monday estimate was preliminary, and could change with a more thorough look at data due Tuesday.

“It’s significant for all of the members of the broadcasting community,” said Leslie Moonves, CBS Corp. CEO. “For anyone who wants to write that broadcasting is dead, 106 million people watched this program. You can’t find that anywhere else.”

And people wonder why companies spend so much on one 30 second commercial during the Super Bowl. It’s incredibly hard to get that many people to tune into your product or brand at one given time, so companies have no problem shelling out millions for ads on Super Bowl Sunday.


Photo from fOTOGLIF

Will the Saints become a dynasty?

I know what you’re thinking: Great, the Saints win one Super Bowl and now the media wants to anoint them the Steelers of the 70s, the 49ers of the 80s or the Cowboys of the early 90s.

Relax – I’m not doing that. But I bring the topic up because there’s a case to be made that the Saints have all the pieces in place to become a mini-dynasty this decade.

Over the next couple weeks, the Saints will ensure that centerpiece Drew Brees finishes his career in New Orleans by giving him a very large contract extension. Whenever the time is right, they’ll also do the same with head coach Sean Payton and make sure that defensive coordinator Gregg Williams is happy where he’s at in order to keep their two playcallers intact for years to come as well.

With those three vital pieces in place, the Saints could challenge for multiple Super Bowls and not be a one-year wonder. Continuity breeds success and considering they have a family-like atmosphere in their locker room, the team won’t have a hard sell on its hands in trying to bring free agents like Darren Sharper back to New Orleans next season.

But as I’ve highlighted below (after the jump), they do have some huge hurdles to overcome if they want to build upon their success from the 2009-2010 season.

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Tebow’s Super Bowl ad hardly worth the stir

The most anticipated Super Bowl ad came and went on Sunday night without causing the stir many people thought it would. In fact, it’s safe to say that one could have seen it and still completely missed its message.

Leading up to the Super Bowl, the conservative group Focus on the Family put together a 30 second ad starring Tim Tebow and his mother, in which the former Heisman Trophy winner’s mom talks about how she nearly lost him during her pregnancy. The commercial sparked debate before it was even broadcast because of its expected anti-abortion overtones.

Here’s the ad:

When I first heard about the ad, I thought it was going to be an in-your-face message speaking out against abortion. Instead, the ad was light – almost hokey even, and I thought it did its best to steer away from controversy. It makes you wonder what all the fuss was about before it aired. (Although I get why some people didn’t want it to be shown when they first heard about it.)

On a related note, did anyone else feel as though the commercials for the Super Bowl this year were average at best? The laughs came and went for me after Betty White was trying to run a dig route over the middle of a tackle football game and got plastered. But even that one fizzled at the end.

I must admit the Doritos samurai guy was pretty funny too, although anyone that had a full laugh come out of their mouth during that Bud Light auto-tune commercial featuring T-Pain needs to be beaten with a sack of dirty underwear. The same goes for that beaver ad.

Did Manning and Wayne display poor sportsmanship?

Following their 31-17 loss to the Saints on Sunday night, Peyton Manning and Reggie Wayne jetted off to the locker room like losing players of the Super Bowl always do. But what was noteworthy about their exit was that they ran off without shaking hands with their opponent.

From FOXNews.com:

Manning reacted stoically Sunday night after wide receiver Reggie Wayne dropped his team’s last gasp — a fourth-down pass in the end zone late in the fourth quarter. With hands on hips and his helmet still on, Manning returned to the sideline and stared at a video-board replay. He then headed toward the locker room before the final seconds expired in New Orleans’ 31-17 win.

Was it poor sportsmanship for not shaking hands with Saints players? Sure. But after what had just transpired in Super Bowl XLIV, I wouldn’t want to look back either.

The Boston Globe reports that Manning ran into Darren Sharper on the way out of his postgame press conference and congratulated him “profusely” while shaking his hand and giving him a hug.

“I’ll certainly talk to Drew,” Manning said. “I certainly know how it was three years ago when we won. There’s not much consolation for the guys who didn’t win. There’s the stage getting set up and there’s the celebration. That’s the time for the Saints to celebrate. It’s their field. They deserve the moment. I certainly congratulate all their players, their organization. I will speak to Drew Brees, speak to Sean Payton. They deserve all the credit.”

Manning is all class and I don’t think he was being a poor sport. Sure, it would have been better had he and Wayne sought out Brees and the Saints on the field, but what’s the difference in them congratulating them immediately after the game or a day later? Showing your respect is the most important thing and it sounds like Manning and Wayne are or did do that.

Neither of those players have history of being poor sports, so I don’t think much should be made out of this.


Photo from fOTOGLIF

Players’ union not pleased with proposed CBA

Per ESPN…

In the strongest comments yet by a players’ union official since NBA owners made a new collective bargaining proposal, vice president Adonal Foyle of the Orlando Magic said the offer put forth last week by commissioner David Stern’s office is “ludicrous.”

“I think it’s a proposal that’s far-reaching,” said Foyle, the union’s second-in-command behind president Derek Fisher. “This [new proposal] has gone too far. It wants a hard cap, it basically will create no middle class and which, in effect, means none of the Bird rules would apply,” Foyle added, referencing the so-called Larry Bird exception that allows teams to exceed the salary cap to retain their own free agents.

In addition to a hard salary cap to replace the current system of a “soft” cap, with its accompanying luxury-tax penalties for teams that exceed a certain payroll threshold ($69.9 million this season), owners have asked that contracts be shortened to a maximum of four years, Foyle said.

A hard cap would likely increase parity. The NFL has a hard cap, so teams have to decide which players to keep even if they have an owner with deep pockets that would be willing to re-sign everyone. This is why dynasties are extinct in the NFL.

NFL stars understand that every dollar they make is a dollar that the club can’t spend somewhere else, which is why we often see star players restructure their contracts to free up cap space. A hard salary cap provides a completely level playing field, which is one reason why there is so much parity in the NFL.

The downside to the hard cap, especially in the NBA, is that with only five starters and 7-10 bench players, it’s difficult to keep continuity year-to-year. Fans want their teams to be able to keep their star players, which is where those “Larry Bird rights” come in.

I don’t see the soft cap as a major problem, but if you look at a list of the top payrolls, there is a direct correlation between money spent and regular season wins. Is it fair? Not really. A hard cap would certainly level the playing field for small market teams like Milwaukee, Minnesota and Sacramento, as they would become far more competitive in the free agent market.

The larger problem is the length of guaranteed player contracts. The proposed CBA would lower the maximum length to four years, which is a good idea. One of the biggest reasons for bloated payrolls is the guaranteed contract. They should shorten the max length or make the last two years of a six-year deal non-guaranteed, which would allow the team to cut the player and only pay, say, 50% of his salary.

In any case, Foyle’s comments (i.e. ludicrous, rash, unfair) are worrisome, as it indicates that the two sides are very far apart at this point in time.

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