Another hero bites the dust.

With Lance Armstrong, however, everything is much more complicated, because he is so much more than just a great athlete. His devotion to the fight against cancer makes him an iconic figure, and many of his fans will continue to support him. Nike and other brand sponsors are sticking by him.

Armstrong was known for being a fighter, but he gave up here as he was facing ten former teammates who were prepared to testify against him. He release a statement attacking the USADA, and he may have some points about the “vendetta” against him. But in the end, his unwillingness to face his accusers speaks volumes.