This video alone should explain it.

I’m tired of the new chorus of Lebron apologists. Idiots like Jeff Van Gundy are saying they don’t understand why people root against him. Jackass Rick Reilly saying that Lebron is “somebody you want your kids to have as their hero.” Now Mike Wise is chiming in.

I won’t bother listing all the obvious reasons, partly because Pat McManamon sums it up perfectly in this column.

But there’s one thing that none of the apologists mention – arrogance. People hate arrogant punks, particularly those who can’t back it up. Lebron pranced around with his new teammates, preened at a rally in the most shallow city in America and then proclaimed he would win a string of championships. Then he wilted in the most epic collapse by a great athlete anyone can remember.

The new apologists are basically arguing that we should all love him because he hasn’t been arrested, he doesn’t beat his wife girlfriend or hasn’t abandoned his kids. Wow, talk about setting the bar low.

Like Tiger Woods, Lebron James makes millions with his carefully crafted image. His playful attitude may be sincere, but Lebron always cared more about his “global icon” status than anything else. Are we supposed to worship arrogance and self-promotion?

We can blame his age or those around him, but many fans hate Tiger and Lebron because their carefully crafted images turned out to be a fraud.

Nobody with a brain ever doubted his talent, so if he ever finds a way to play consistently under pressure he’ll probably win his championships (unless the great Kevin Durant stops him). That might help redeem some of his past failures and lack of nerve on the basketball court, but he’ll have a long way to go to account for his off-the-court behavior.