MMA is big now, but it continues to grow

Dana White during the press conference for the Ultimate Fighting Championship 109 event at the Mandalay Bay in Las Vegas on February 4, 2010.

The UFC continues to grow in popularity on a global level and as far as Spencer Kyte of is concerned, we haven’t seen anything yet.

Dana White has famously called mixed martial arts the “fastest growing sport in the world” on numerous occasions.

With the ever-increasing popularity of the UFC and the countless promotions cropping up across the globe hoping to emulate the biggest brand in the business, the boisterous UFC President could certainly be right.
What makes the assertion even more impressive is that in all reality, the sport is still in the infancy stage, and as it continues to grow outside of North America, mixed martial arts has the potential to become a truly global phenomenon that rivals soccer.

If you think I’m exaggerating, take a look at the number of British fighters competing this weekend at UFC 120.

Four of the five main card bouts feature a Brit, and the lone bout which doesn’t contain a British national involves Cheick Kongo, a French heavyweight who trains with one of England’s premier teams at Wolfslair Academy. On the preliminary portion of the event, four more Britons are competing, bringing the event total to eight.

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