That’s what Darren Everson of The Wall Street Journal writes:

USC TrojansIt’s becoming increasingly clear that, unlike the champions of other conferences, USC must go undefeated to reach the national-title game. Even in 2003, when the Trojans finished the regular season ranked first in both major polls, the BCS computers excluded them from the title game. The Big 12 likely will land a one-loss team in the national-championship game this season, as have the Big Ten and Southeastern conferences in recent years (the SEC sent two-loss LSU last season).

But USC, regarded as playing a weaker schedule in the Pac-10, has been held to a tougher standard. The irony of this predicament? The Trojans should have less to prove than other contenders, given their 5-1 all-time BCS bowl record and that, like the rest of the Pac-10, they buck the national trend by playing a rigorous nonconference schedule. Sensitive to more fickle fan bases less likely to swallow the weak nonconference pablum served elsewhere, USC and other Pac-10 schools schedule more major-college competition than other conferences. For example, undefeated Alabama’s nonconference slate included Clemson, Tulane, Western Kentucky and Arkansas State.

Meanwhile, the Trojans played Virginia, Ohio State and Notre Dame — three big names, albeit two mired in surprisingly mediocre seasons. Come season’s end, though, USC gets little credit for it, and gets unfairly punished by the computers for playing in a conference with Washington and Washington State teams playing outrageously awful ball. The worst in other conferences — say, Iowa State in the Big 12 — were about as beatable. They just didn’t get outscored 127-0 over two games the way the Cougars did.

The Pac-10 also lacks a championship game. Florida, a team with a resume similar to USC’s, can play its way into the national-title game thanks to its conference title match with Alabama. Then again, there’s no need for it out west, since every Pac-10 team plays each other.

Everson brings up several good points. It’s not USC’s fault that Ohio State and Virginia took a step back this year or that Notre Dame is a mess. They didn’t schedule Appalachian State or the Citadel. (Although I fully believe that App State would beat Washington or Washington State if they played tomorrow.)

That said, USC gets more than enough media love so yes, they do have to go undefeated. They should beat Oregon State and they should hang 60 points on Washington and Washington State. No Pac-10 title game? Then every week is a Pac-10 title game for the Trojans.

The BCS is a mess and USC’s situation is just another small example.