It has been four years since the Rams have been relevant and seven years since they last had a winning record.
Whether or not owner Stan Kroenke will change the current misfortunes of the franchise remains to be seen, but just having him as the primary owner should be enough for Rams fans to be encouraged about the direction of their team.
On Tuesday, NFL owners unanimously approved Kroenke’s bid to purchase the remaining 60% of the Rams franchise. He already owns 40 percent of the team and will now be forced to sell the Nuggets and Avalanche as part of his approval to purchase the Rams.
Kroenke’s experience lies in sports team commercial management and sports marketing, which won’t translate to any more wins on the field but his commitment to winning will. He has also promised to keep the Rams in St. Louis, which was a key concern for the city and more importantly, their fans.
The key is that this isn’t Kroenke’s first rodeo. He understands how the sports management business works and already has experience working in the confines of the NFL. Obviously the other owners want him in the league, which only works in the Rams’ favor as well.
While Kroenke certainly has his work cut out for him in St. Louis, this probably won’t be a move that eventually blows up in the Rams’ face.
