The NFL trade deadline is today and not much is expected to happen because, well, nothing usually happens.

Here are a few reasons why:

– The deadline occurs after Week 6 and good luck getting any head coach to say that the season is over when there are still 10 games left on the schedule. Teams haven’t thrown in the towel yet and still believe the players they have on their roster give them the best chance to win. And if teams with losing records aren’t willing to deal, how are teams with the winning records supposed to improve themselves in an attempt to make the playoffs?

– Not every player is a match for a team’s offensive or defensive system. Football isn’t like baseball where the second base position in Milwaukee is the same as the second base position in San Francisco. It takes players weeks, if not months, if not seasons to learn a new system, so knowing that they can’t get a quick return on their investment, teams are reluctant to acquire new players. Take the Bears and Gaines Adams for example. Chicago acquired him on Friday night from Tampa Bay, but didn’t even bother activating him for Sunday night’s game against the Falcons because they knew he wouldn’t be ready to play in their system. The Falcons traded for cornerback Ty Hill (a former starter for the Rams) right before the season started and still haven’t played him yet.

– Unless an entirely new staff takes over in the offseason (i.e. Cleveland and Tampa Bay), coaches aren’t willing to give up on the players they drafted. You hear the term “his player” used all the time in the NFL. Come hell or high water, a coach is going to fight for the player he drafted (especially if they were a first day pick), because they don’t want to see the fruits of their labor have success anywhere else.

So even if you hear the names Brady Quinn, Josh Cribbs and Terrell Owens thrown around today, don’t buy into the hype that they’ll be traded because those players will likely be wearing the same uniforms come Sunday.