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Sure, I’d love it if LeBron handled his announcement the way that Kevin Durant did, but this hour-long decision special is going to earn $2.5 million for the Boys & Girls Club, according to LeBron’s right-hand man, Maverick Carter. (Link: Darren Rovell)
As part of the deal with ESPN, James’ business team, LRMR Marketing, was given ad inventory to sell.
They sold co-presenting sponsorships to the University of Phoenix and Bing, with McDonald’s and Sprite also having commercials in the show.
James’ team isn’t saying how much in total was raised, but Maverick Carter, CEO of LRMR, did say on Thursday afternoon that more than $2 million in net proceeds will go to the Boys & Girls Club of America. Vitaminwater and Nike also contributed in the charitable effort.
“LeBron’s decision has generated an incredible amount of interest, and we decided to make his announcement on national television,” Carter said, in a statement. “We are donating the proceeds from the program, totaling $2.5 million, to the Boys & Girls Clubs of America…LeBron has a longstanding commitment to giving back to the community and has worked with the Boys & Girls Clubs in cities across the country.”
His decision is going to get a lot of attention, so I guess it’s not a totally narcissistic thing to do to hold an hour-long special and generate a nice tidy sum for charity.
Rovell also had this to say about a previous report about how long LeBron will wait to announce his decision.
Dowley did say, contrary to what ESPN had said yesterday, that LeBron won’t announce what team he is going to within the first 15 minutes of the show.
Sigh.
Ric Bucher, who has been pounding the not-the-Heat drum, had this to say on his Twitter feed:
FWIW: disparate opinions among gms, agents, league HQ officials today about where LeBron is going, but consensus on 1 thing: it’s not Mia.
Still hear Miami, but source says it changes every half hour.” If LeBron does return to Cleveland it would be for 3-year deal.
Several GMs & prominent agents are defiant, insisting #LeBron will stay in CLE. They can’t see the rationale of leaving $ and this process.
The general consensus amongst (most) of the media is that the Heat will be the pick, but there are a few prominent reporters that aren’t convinced, apparently based on the feeling of their front office sources.
According to Mark Saxon of ESPNLosAngeles.com, the Angels were warned by MLB last week about the possibility of riots in Oakland this weekend if a verdict comes down in the case of an officer who is on trial for shooting an unarmed man on a train platform.
The case, which involves a white officer and a black victim, has sparked racial tensions in the East Bay, so the trial was moved to Los Angeles. Jury deliberations resumed Thursday.
MLB security phoned Angels traveling secretary Tom Taylor to explain the situation and offer the team extra security. The Angels, who are scheduled to arrive in the Bay Area late Thursday night for a weekend series in Oakland, are staying in a San Francisco hotel and will bus to Oakland Coliseum.
Johannes Mehserle, a former Bay Area Rapid Transit police officer, is charged with murder for allegedly shooting Oscar Grant III at Oakland’s Fruitvale BART station Jan. 1, 2009.
Grant, 22, was shot while Mehserle and another officer were trying to handcuff Grant.
And the Angels thought that trying to catch the Rangers in the AL West was stressful.
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