The Nielsen Co. said on Monday that an estimated 111 million people watched the Packers beat the Steelers on Sunday night. But while the FOX network and advertisers cashed in, the Nevada sportsbooks did not.
According to Covers.com (via the Nevada Gaming Control Broad), Nevada sportsbooks won “just” $724,176 on Super Bowl wagers this year. In comparison, the sportsbooks raked in over $6 million in each of the last two Super Bowls.
At kickoff, the Packers were 3-point favorites over the Steelers, while the over/under total was set anywhere from 44.5 to 46 points. A total of $87,491,098 was wagered on the Super Bowl, which was the most since 2008.
While the sportsbooks in Nevada still recorded a profit, it was the lowest win in the past 10 years. In fact, MGM Mirage sportsbook manager Jay Rood told Covers that the Packers’ win was the worst Super Bowl loss he’d seen in 25 years. That’s surprising considering the Giants’ win over the Patriots in 2008 cost the books over $2 million, which was their largest loss ever.
Of course, no one will be shedding a tear for the books any time soon. Since 2002, Nevada sportsbooks are up approximately $70 million on the Super Bowl. Most of us won’t ever see $1 million, so I certainly won’t lose sleep tonight thinking about their “losses.”
