2010 Super Bowl surpasses finale of “M*A*S*H”
Super Bowl XLIV between the Saints and Colts was watched by more than 106 million people, which surpassed the 1983 finale of “M*A*S*H” to become the most-watched program in U.S. television history.
From ESPN.com:
Nielsen estimated Monday that 106.5 million people watched Sunday’s Super Bowl. The “M*A*S*H” record was 105.97 million.
The “M*A*S*H” record has proven as durable and meaningful in television as Babe Ruth’s record of 714 home runs was in baseball until topped by Hank Aaron. Ultimately, it may be hard to tell which program was really watched by more people. There’s a margin for error in such numbers, and Nielsen’s Monday estimate was preliminary, and could change with a more thorough look at data due Tuesday.
“It’s significant for all of the members of the broadcasting community,” said Leslie Moonves, CBS Corp. CEO. “For anyone who wants to write that broadcasting is dead, 106 million people watched this program. You can’t find that anywhere else.”
And people wonder why companies spend so much on one 30 second commercial during the Super Bowl. It’s incredibly hard to get that many people to tune into your product or brand at one given time, so companies have no problem shelling out millions for ads on Super Bowl Sunday.
Photo from fOTOGLIF
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Posted in: NFL, Super Bowl, Television
Tags: 2010 Super Bowl, Indianapolis Colts, New Orleans Saints, Super Bowl, Super Bowl XLIV
That’s just an amazing figure. Even more amazing is that M*A*S*H held onto the title for nearly 27 years.
I agree the numbers are staggering. I think it also lends to the current economy and weather. Pepole are staying home, not traveling and a large part of the East Coast was snowed in.
…to be passed by the “Lost” series finale in May.
if Lost takes the title, that IS the sign of the apocalypse.