PETA put together an ad for the Super Bowl that is supposed to drive the point home that vegetarians have better sex. Here’s the commercial…


‘Veggie Love’: PETA’s Banned Super Bowl Ad

Sexy? Of course. Risque? Sure. Offensive? I don’t think so.

Here’s what NBC had to say (via email) when they rejected the ad:

The PETA spot submitted to Advertising Standards depicts a level of sexuality exceeding our standards. Listed below are the edits that need to be made. Before finalizing the spot, we would like to view a Quicktime file as well as a DVD with high resolution.

:12- :13- licking pumpkin

:13- :14- touching her breast with her hand while eating broccoli

:19- pumpkin from behind between legs

:21- rubbing pelvic region with pumpkin

:22- screwing herself with broccoli (fuzzy)

:23- asparagus on her lap appearing as if it is ready to be inserted into vagina

:26- licking eggplant

:26- rubbing asparagus on breast

Victoria Morgan
Vice President, Advertising Standards
NBC Universal

I didn’t really get the sense that any of the models in the ad were about to have sex with any of the vegetables, but Ms. Morgan clearly thinks otherwise.