I think LeBron James should win it, but Bill Simmons makes a case for Kobe (he has LeBron at #2). Along the way he covers all the possible candidates and has some fun with the question:
In a weird way, Kobe ended up getting what he always wanted: The Lakers completely revolve around him. He gets to shoot 25-30 times per game. He gets to take every big shot at crunch-time. He gets all the credit. Nobody else on the team dares to challenge him. And even better, because he lucked out with the only possible coach who could make this cockamamie situation work, his supporting cast kills itself to make him look good.
Basically, he’s Elvis and everyone else is Joe Esposito. And it’s working! That’s the crazy thing.
He might be Elvis, but LeBron is the King! I’m sticking with King James.