Riding the wave of his championship with the Cavs and his epic block against Andre Iguodala and the Golden State Warriors, Lebron James and Nike are out with a new ad that relishes that moment.
The sneaker wars are heating up, and Under Armour is trying to grow its business in China and Asia. With Steph Curry they have an ambassador that may be able to help, and the video above sums up the battle nicely.
Tennis start Maria Sharapova was recently hit with a two-year ban by the International Tennis Federation, but Nike is sticking with the sexy Russian player even as other brands have distanced themselves from her. It’s an interesting move by Nike as it’s showing loyalty that might help them with other athletes.
The huge rivalry between Nike and Adidas will play out at the 2016 Euro tournament that started yesterday. The amount of buzz and money on the line is staggering for these sneaker and sports brands with a tournament of this size. The video above gives a rundown of the rivalry in the context of this tournament.
Adrian Wojnarowski has the latest on the turmoil within the NBA players association, and the picture isn’t pretty.
Jason Whitlock has a different view, putting more blame on Fisher.
Either way, the whole situation is a mess. I tend to think Fisher is right here, realizing that the players can only push this so far.