That’s what the guys from SPORTSbyBROOKS.com are wondering:
When that will happen, no one knows, but I have great confidence in the folks at Time, Inc. They’ve proven they can mass market what would otherwise be regarded as softcore adult content to mainstream consumers and advertisers.
It’s an astonishing feat, and I have great admiration for anyone who can convince Southwest Airlines to display images of SI models, who are pictured as (implied) nude and wearing thongs in innumerable SI photo layouts, on its planes. Bravo!
SI has made hundreds of millions of dollars off its Swimsuit™ franchise, and you have to believe that the company wants to continue to up the financial return on the product.
I’m guessing at some point we’ll see an “uncensored” version of the annual feature, which will be accessible through a password-protected subscription service on SI.com.
But would that scare off those mainstream advertisers and users? Or increase market share?
Good question. I have a tendency to think that SI could get away with it. Much like you see PPV porn on hotel televisions and cable and satellite TV systems.
Don’t underestimate the folks at Time, Inc.!
Considering the mag has had the models in paint only for the past couple years, I wouldn’t put it past SI/Time, Inc. either.
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