Mike Holmgren addressed a restless Cleveland media today in a press conference about the controversy surrounding the Colt McCoy concussion from last Thursday’s game against the Pittsburgh Steelers, basically calling the criticisms “unfair.” McCoy had suffered a brutal hit from linebacker James Harrison that led to a one-game suspension for Harrison by the NFL.

The Browns did an internal review of the events following the hit on McCoy with NFL officials and representatives of the NFLPA yesterday. Holmgren disclosed that the Browns did not give McCoy a concussion test on the sidelines before he was put back into the game by head coach Pat Shurmer. The Browns did give McCoy the test after the game and McCoy passed that test, though he did complain about bright lights which obviously raised some red flags. It was only later that he experiences serious symptoms.

Holmgren said the review covered what happened on the field after the Harrison hit. The training staff was already swamped with several other Browns players who were hurt, so they didn’t see the hit on McCoy. When they went out onto the field, McCoy immediately complained about his hand, so they focused on that. He was not knocked out and he was responsive as he discussed his hand, so they didn’t see anything that would make them concerned about a possible concussion. This was also the case on the sidelines as McCoy continued to communicate with them about his hand.

The problem is that they didn’t see the hit, so they didn’t realize that this situation warranted a closer look and a possible concussion test. Many Browns on the sideline did not see the hit as well according to Holmgren, and nobody thought to go to the trainers and explain that they might want to take a closer look. This was the communication breakdown that led to McCoy going back into the game. The trainers told head coach Pat Shurmer that McCoy was good to go, so Shurmer sent McCoy back in. Perhaps Shurmer made a mistake here by not stopping and asking if they were sure considering the severity of the hit, but everyone needs to remember that the game was on the line, the Browns were on the 5-yard line with a chance to take the lead against the Steelers. Shurmer had other things on his mind, and McCoy looked fine to him as well.

Holmgren has taken a lot of heat from the Cleveland media on this one, which I think was an overreaction. Holmgren made a good point that even the NFL observer at the game didn’t intervene. Perhaps the protocol going forward needs someone from the NFL or the teams whose responsibility includes making sure that players subject to these kind of hits to the head get the concussion test. That would have solved the problem here, and I think this might be a step considered by the NFL in lieu of an independent neurologist.

Meanwhile, Holmgren’s relationship with parts of the Cleveland media is deteriorating rapidly. The writers at The Plain Dealer continue to treat him pretty well, but talk radio (as usual) is dominated by angry hosts who blow every controversy out of proportion. The antics of Peyton Hillis and comments by Josh Cribbs get endless airplay and hosts dwell on the last 11 years of misery in Cleveland. The pathetic state of the Browns offense and the 4-9 record hasn’t helped Holmgren’s case, but the facts are clear – the Browns have focused on defense in the past two drafts and have gotten some very good players. There was no offseason yet the Browns installed a new offense with a rookie head coach. Colt McCoy is young, and the offense has been suffered important injuries in the backfield and on the line.

We all know that Mike Holmgren knows offense, so most rational fans are willing to give him time to build something. But the talk radio crowd is ginning up resentment, and Holmgren’s combative news conference will only fan the flames in Cleveland. He chastised the media for arguing this was the “same old Browns” with their problems in the front office, as Holmgren took serious offense to that statement.

Holmgren made some very good points, but I think the Browns can use some common sense help in the PR area. Holmgren explained that he waited to talk to the media until the Browns had all the facts and met with the NFL and NFLPA, but they could have easily sent out a press release earlier in the week explaining this approach, and they would have avoided much of the unnecessary drama.

Colt McCoy’s concussion is the hot topic right now, but the bigger question involves whether the Browns should stick with McCoy next season or draft one of the many quarterback prospects in the 2012 NFL draft. Peter King makes the case that the Browns should stick with Colt McCoy.

The Browns should build around Colt McCoy, not draft a quarterback in 2012 to replace him. I’d seen snippets of McCoy flailing around this year, but hadn’t watched every throw of a game. And so I watched Thursday night to get some sense of the near- and long-term prospects of the former University of Texas quarterback. And I came away thinking the Browns should stick with him and use a rich 2012 draft to finally build the kind of offense around McCoy that any quarterback would need to succeed.

Mike Holmgren is a disciple of Bill Walsh. I remember when Walsh was shown a few plays of Charles Haley rushing the passer at James Madison; he told his scouts he really wanted him. “If we see him make a few plays like this, we can coach him to do it all the time,” Walsh said, and he was proved a prophet — Haley became a top NFL pass-rusher for San Francisco and Dallas.

Well, on Thursday night, I saw McCoy, with limited help from grade-D skill players, make enough plays to convince me he’s not the problem. Now, I realize he made two or three idiotic throws in the second half — and you’re not going to win doing that consistently. But one of the bad throws came after he was concussed and should never have been put back in the game. And those throws have to be addressed.

But he did enough good things that I came away thinking: Use the three picks in the top 40 next April (Cleveland has its own first- and-second-round picks, plus Atlanta’s first-rounder from the Julio Jones deal last April) to help McCoy, not replace him. Three plays showed a mature quarterback making good decisions:

1. On the first series of the game, using play-action, McCoy set up, looked over his options and found tight end Evan Moore down the left side on a crossing route with a step on linebacker Lawrence Timmons. The high-arcing pass settled into Moore’s arms. Gain of 33.

2. Also on the first series, Josh Cribbs found a gap downfield in the left seam and McCoy made a great touch pass over cornerback Ike Taylor. Gain of 25.

3. In the third quarter, on third-and-eight, down 7-3, McCoy faced a five-man rush and moved up in the pocket. Feeling pressure, he threw the ball about five feet to the right of tight end Alex Smith, because that was the only window open to make the throw — Troy Polamalu, Ryan Clark and William Gay converged on Smith and seemed ready to pancake him. But the throw was zipped in perfectly, Smith made a diving catch, and the Browns had a first down. Good judgment, great throw.

Of course, we wouldn’t be talking about any of this if McCoy didn’t make some brain-fart throws. But I believe he can be coached out of those — it’s what Bill Walsh would believe, watching him — and I believe some of that stems from the fact that the Browns are a poor offensive team as a whole.

McCoy has holes. He also has a coach, Pat Shurmur, who can correct those, and is in an offense he’s so well-suited to run. He’s well-liked and respected in the locker room. If I’m Browns GM Tom Heckert, I’m looking for an offseason upgrade at wide receiver (the Browns need two), guard, running back and tight end … before I even think about replacing the quarterback.

King makes some solid point. McCoy is a smart quarterback and he’s a gamer. The Browns have been focusing on defense in recent drafts and Tom Heckert has found some good players with Joe Haden, T.J. Ward, Phil Taylor and Jabaal Sheard. The defense is heading in the right direction.

The offense, however, has been a mess, and Mike Holmgren and Tom Heckert will need to sift through the wreckage and figure out a strategy going forward. It’s obvious that there are personnel issues around McCoy. The receivers are mediocre, and while rookie Greg Little has shown some promise, he’s raw and he’s been dropping passes. The running back situation has been marred by the Peyton Hillis soap opera and numerous injuries starting with Brandon Jackson in training camp. Then you have the injury to left guard Eric Steinbach disrupted the offensive line. Throw in a new offense and no offseason to get ready, and it’s no wonder that McCoy and the Browns have struggled.

That said, it has to be tempting to consider Matt Barkley, Robert Griffin III or Landry Jones in the draft next year. This is where Mr. Holmgren needs to earn his huge salary. Heckert will do all the work on the draft, but Holmgren needs to make the big decision on McCoy. If they stick with McCoy, they will easily load up on receivers and other playmakers with all their picks next year. But they also might have a shot at a real franchise quarterback. It’s a tough decision.

When he was an assistant coach with the Cincinnati Bengals in the late 60s and early 70s, Bill Walsh knew he had to find the right quarterback to fit his system.

Back then, the “right quarterback” had the same attributes as the “right quarterback” does today: Tall, strong-armed, intelligent, etc. But Walsh knew that in order for his offense to work, he needed a signal caller who was accurate first and foremost, and who possessed the ability to make quick decisions in order to get the ball out of his hands in a timely manner.

In Sam Wyche, the Bengals had what some deemed a prototypical quarterback already on the roster. But Walsh clearly didn’t think Wyche was the exact fit to run what is now called the West Coast Offense, so the Bengals acquired former sixth round pick Virgil Carter from the Bears.

Unlike Wyche, Carter wasn’t your prototypical quarterback in that he only stood 6’1” and 192 pounds and didn’t posses a strong arm. But he was smart and accurate, which is exactly what Walsh envisioned for his offense. Carter went on to lead the NFL in completion percentage in 1971 and was third in overall passing. He was the first player to successfully implement Walsh’s system.

Fast-forward to present day where Browns’ team president Mike Holmgren hopes he has found a quarterback to implement his system. Like Carter, the biggest knock on Colt McCoy is arm strength (or lack thereof). He lasted into the third round of the 2010 draft because teams were worried about whether or not he could make all the throws required of a pro quarterback. But Holmgren snatched him with the 85th pick because he too runs a version of Walsh’s West Coast system and sees a signal caller born to run his offense.

In theory, the West Coast predicates itself on using short, horizontal passes to stretch a defense sideline-to-sideline, as opposed to more traditional offenses that want to stretch a defense out vertically. In essence, the WCO uses those short passes to help open up longer running plays and create opportunities for deeper passes to be completed at a higher percentage.

But in order for the offense to work, it needs a quarterback that can read a defense quickly, get the ball out of his hands in a timely manner and most importantly, be accurate with his throws. If his passes are off the mark or delivered too fast or too slowly, the receiver’s timing is off as well and the entire play breaks down. Thus, there’s no need to have a quarterback with Aaron Rodgers’ arm strength running the show. (Although it certainly doesn’t hurt, as the Mike Holmgren-led Packers can attest to with Brett Favre.)

In the Browns’ first preseason game, you can see why fans are starting to get excited about McCoy’s potential. He completed 9-of-10 passes for 135 yards and a touchdown while running Pat Shurmur’s offense to near perfection. He looked comfortable, poised and spread the ball around with little to no hesitation. If he can carry that performance into the regular season, there’s no reason the Browns can’t at least be competitive.

Now, nobody is suggesting that the Browns are playoff bound or that McCoy is heading to the Pro Bowl anytime soon. One preseason game does not a player or team make. But for a franchise that has desperately searched for direction for nearly a decade, this is a positive start for Cleveland. And it’s not like McCoy didn’t posses these same attributes in college: His completion percentage never dipped below 65.1 in any of his four seasons at Texas, and he finished his junior season with a comp percentage of 76.7 and his senior season with a mark of 70.6. He also posses the intangibles that every team wants to see out of their quarterback, including strong leadership skills and the willingness to work on his craft (which was on display this summer when he sought out Favre’s help in Mississippi).

In McCoy, the Browns seemingly have the perfect fit at quarterback for Holmgren and Shurmur’s offense. They seemingly have found their Virgil Carter.

Tony Grossi traces the history of the offense in today’s Plain Dealer, starting with Paul Brown, then to Bill Walsh who joined him in Cincinnati and then on to Holmgren and other like Andy Reid. The “West Coast” nickname was originally coined by Bill Parcels.

It’s a great read for anyone who appreciates football schemes and how they evolve through the years. The bottom line for Browns fans is they have a quarterback in Colt McCoy who has the potential to flourish in this system. That said, the West Coast offense relies heavily on timing, so expect some growing pains as the Browns try to install a new system in a year without any off-season prep. I suspect the Browns and other teams installing new systems with play their starters much more in the pre-season.

“Everyone is not privy to the information. I talked to [Bill] Cowher and I talked to [Jon] Gruden and they’re friends of mine. Of course Jon worked for me. There were a lot of reasons why that didn’t happen. In Bill’s case he wasn’t ready to come back and he was very honest about it and we had a very candid conversation. In Jon’s case, he said he would come back for me, but I said I needed a little more than that. You shouldn’t just come back for me, you should want to do this … He really enjoys TV and he’s good at it.”

– Cleveland president Mike Holmgren, to KJR in Seattle via sportsradiointerviews.com, on considering Jon Gruden and Bill Cowher for his vacant head-coaching job before hiring Pat Shurmur.

Holmgren’s comments about Cowher make you wonder if the former Pittsburgh head coach will ever return to the sidelines. After the 2011 season, it will be five years since Cowher last coached. As King hits on, will Cowher ever have the hunger it takes to return to the sidelines?

I don’t have the faintness idea what it’s like to lose a beloved spouse (Cowher lost his wife Kaye to skin cancer seven months ago), but I would have to imagine that one never gets over it. Maybe Cowher will never have the desire to coach again. Maybe the timing will never be right. Or maybe he’ll be ready to return as soon as next year. Who knows?

As far as Gruden is concerned, I think it was smart of Holmgren not to try and convince Gruden to return to the sidelines if he’s not 100% ready. As Holmgren pointed out, Gruden would have returned to the sidelines if asked, but that’s not what Holmgren wants. He wants somebody that will have the passion to take over a young team in much need of leadership and direction from their head coach. If Gruden wasn’t all in, Holmgren wasn’t going to be either.

We have a couple of loyal TSR readers who are Brown fans, so I’d love to get their take on this rant. I know many fans follow the “in Holmgren we trust” mantra because what else are they going to hold onto? But is Kozarik’s view how the tortured souls in Cleveland really feel?

I like the part at the end when Kozarik mentions how he hopes the Steelers win it all. Most Cleveland fans are openly rooting against Pittsburgh but I like Kozarik’s take: maybe it’ll motivate the Browns to want to win if they have to watch the Steelers win yet another Super Bowl.

“Al Lerner himself is down in hell right now laughing with Satan, because do you know how much money he stole from Cleveland Browns fans?”

Ouch.

(Hat tip to Midwest Sports Fans and Yardbarker for the clip.)

Not many football fans are familiar with former Rams’ offensive coordinator and new Browns’ head coach Pat Shurmur, but Mike Holmgren is well aware of what the 45-year-old from Michigan brings to the table.

Shurmur was considered the favorite to win Cleveland’s head coaching job since Eric Mangini was fired last week. He runs the West Coast offense that Holmgren will likely implement in 2011 and he’s presided over the development of young quarterbacks like Sam Bradford and Kevin Kolb. Being able to work and develop young signal callers was a trait that Holmgren was looking for in his next head coach because of Colt McCoy.

While he’s never been a head coach at any level, Shurmur has plenty of experience as an NFL assistant. He was the Eagles’ quarterbacks coach from 1998-2008 and was the Rams’ O-coordinator the past two seasons. Again, his ability to tutor McCoy in the offensive scheme that Holmgren wants to implement was the main reason why Shurmur was hired. In the end, he may not wind up being successful but at least he’s the guy that Holmgren handpicked (unlike Mangini). And at this point, Browns fans have no reason to not trust Holmgren’s decision-making.

At the very least, things are starting to take shape in Cleveland. Holmgren has built winners in his two previous NFL stops (Green Bay and Seattle) and given enough time, he could do the same in Cleveland. This will be his second offseason “buying the groceries” if you will, and now he can really focus on bringing in the personnel to fit the WCO. Assuming McCoy showed him enough this season to be counted on as the full-time starter, Holmgren now has his quarterback and head coach in place.

As football fans know, teams can’t be successful unless they have those two pieces in place, so Holmgren is off to a fine start.