On the same day he was traded to St. Louis, Holliday went 4 for 5 with a run scored and an RBI in the Cards’ 8-1 victory over the Phillies on Friday night. Granted, three of his four hits were of the cheap variety (he reached on a dribbler to third, a blooper to right and a weak grounder up the middle), but he also almost went yard in the seventh and also stole a base in the second.

Obviously this was only one game, but you get the sense that this was one of those trades that’s going to make a huge difference for a club. The Cards are only 1.5 games ahead of the Cubs and Astros in the NL Central, but the deal for Holliday could potentially ignite St. Louis for the rest of the second half.

The St. Louis Cardinals have finally found slugger Albert Pujols some protection in the lineup, as the Red Birds traded three minor league prospects to the A’s in exchange for outfielder Matt Holliday according to ESPN.com.

One of those three minor leaguers was Brett Wallace, who was Baseball America’s 40th-best prospect entering the season, while the other two were 24-year old right-hander Clayton Mortensen and outfielder Shane Peterson, who was a second rounder in 2008. Apparently Oakland will also chip in $1.5 million to help pay for some of the $6 million still left on Holliday’s contract.

After a slow start, Holliday is now hitting .286 with 11 home runs and 54 RBI. He instantly makes the Cardinals the favorites to win the NL Central and challenge the Dodgers and Phillies for the NL Pennant by adding much-needed protection behind Pujols in the lineup. His presence in the order should also make players like Mark DeRosa and Ryan Ludwick better as well.

Billy Beane once again did well in a trade. The Oakland GM wanted to get Holliday’s contract off the books (or as much of it as he could), but he also didn’t want to just stick a for sale sign in Holliday’s forehead and give him away for free after trading multiple players to acquire him from Colorado last winter. With Holliday set to become a free agent at the end of the season, Beane did well to not only shed salary, but also get one of the Cards’ best prospects in Wallace.

What will be interesting to keep an eye on over the next two weeks as the trade deadline approaches, is whether or not the Cubs or Brewers will make a big move to counter this trade. Chicago doesn’t have much to offer in its farm system, but Milwaukee, as usual, is stacked and could look to add a pitcher. Although it would require giving up a haul, it’ll be interesting to see if the Brew Crew makes a run at Roy Halladay or the Tribe’s Cliff Lee.

Jon Heyman of SI.com writes on his Twitter page that Cardinals manager Tony La Russa “badly” wants A’s outfielder Matt Holliday. And that’s not all, apparently St. Louis would also be willing to part with minor leaguer Brett Wallace, who was Baseball America’s 40th-best prospect entering the season.

Holliday-to-St. Louis is starting to pick up steam and it appears that the Cardinals have jumped in front of other teams to acquire his services. With Holliday set to become a free agent at the end of the season and still owed $6 million on his contract this year, Oakland GM Billy Beane would like to move him before the July 31 trade deadline. So if he can acquire a top prospect like Wallace, then it’s hard to believe he wouldn’t pull the trigger.

What helps Beane in this case is that Holliday is starting to swing a hot bat. Through Thursday night’s action, he’s hitting .286 with 11 home runs and 54 RBI. That’s a stark improvement from earlier this season, when he was struggling to even top .260.

Holliday would be a solid addition to the Cardinals’ lineup, one in which needs a bat to help protect Albert Pujols in the lineup. And Holliday would not only make Pujols better, but also other contributors like Mark DeRosa and Ryan Ludwick as well.

According to a report by the San Francisco Chronicle, the Cardinals are once again showing interest in A’s outfielder Matt Holliday.

Holliday to Cards, redux: For the second time, rumors are swirling about the Cardinals’ interest in the A’s Matt Holliday, below. One NL source said Wednesday that St. Louis might be edging closer to Oakland’s asking price, minor-league third baseman Brett Wallace, because the Cardinals need a left fielder and their other option essentially would be Washington’s Josh Willingham.

Nothing has changed much for St. Louis since before the All-Star break. They’re still in first place (granted, only by a game over the Cubs and Astros now), their pitching is still solid, and they have nobody to protect Albert Pujols in the lineup, although Ryan Ludwick has shown flashes that he could take over that role at some point in the second half.

There are a couple of things working in the Cardinals’ favor when it comes to Holliday. One is that they’re dealing with the A’s and GM Billy Beane, who hates trading in his own league and usually works with NL teams on bigger deals (see Dan Haren, Mark Mulder and Milton Bradley).

Another factor in the Cardinals’ favor is that Holliday is a free agent at the end of the year and isn’t hitting that well. So while Beane isn’t going to hand him over on a silver platter, he also might have to take a deal of lesser value to make sure he gets something out of the deal he made for Holliday, which is essentially turning out to be a major bust.

We’ll see if St. Louis can put enough of a package together to entice Beane to deal Holliday.

Mozeliak did not discuss specifics of his talks with the Rockies. However, Cardinals right fielder Ryan Ludwick remained a central name within the talks until their apparent breakdown. Misgivings existed within some quarters of the organization about committing multiple players for Holliday, who is eligible for free agency after next season while the arbitration-eligible Ludwick will make considerably less than Holliday’s $13.5 million in 2009.

Fox Sports reported Friday that the Rockies also sought outfielder Skip Schumaker and righthander Mitchell Boggs, who currently ranks as the organization’s top starting pitcher at Class AAA.

Mozeliak did not disclose what caused a breakdown in talks, but a source familiar with the process said the Cardinals GM balked at the player package rather than salary concerns.

The source also indicated he believed it possible the parties could resurrect talks in upcoming weeks.

This will be the main issue regarding Holliday this offseason. The Rockies want to get fair value for their best hitter, but teams trying to acquire him don’t want to sell the farm because they know Holliday might be a goner after the year because his contract is up. Eventually the Rockies might have to settle for less, which is a shame considering Holliday’s immense talent.