With the Sam Hurd fiasco, the NFL has a PR problem on its hands. It will get even worse if Hurd starts to sing and name NFL players as his clients for his alleged drug-dealing exploits.

With that, we’re getting the proverbial declarations that the NFL should be doing more about recreational drugs. Gary Myers takes his stab at arguing for tougher testing by the NFL. Here are some of the highlights:

As strict as the NFL is with its year-round random steroid testing program — it knocks on players’ doors in the offseason — that’s how easy it is to beat the recreational drug test. All players are tested once a year during a three-month window that opens around minicamp and closes with the training camp physical.

Sometime between May 1 and Aug. 1, players know they are going to have to pee in a bottle and their urine will be tested for cocaine, marijuana or other recreational drugs.

This is not so much a drug test as an intelligence test. How stupid does a player have to be — or how dependent on drugs must he be — to fail a test when he knows it’s coming?

Once a player passes his annual test, he is free and clear for at least the next nine months until the test the following year or if there is reasonable cause to believe he has a drug problem.

Dead giveaway that a player might have a marijuana problem: He comes in every day with blood shot eyes and sits in the meeting room with 10 bags of potato chips. White powder around his nose might indicate a cocaine problem.

So, a player not only has to be dumb to flunk the annual test, but awfully dumb or dependent to exhibit signs of drug use in the workplace.

The NFL considers steroids a competitive issue, but recreational drugs a medical issue. If a player has a problem, it tries to get him help. If he keeps flunking tests, he gets suspended. A first-time flunked steroids test gets four games. The union has blocked the NFL from starting a HGH blood-testing program.

He ends the column with this proclamation:

The NFL needs the same deterrent for recreational drugs as it has with steroids. It wouldn’t stop a player from dealing. Leave that to the feds. But it would stop players from using. Pee in the cup, boys.

He also spends time talking about other drug problems in the past like the Jamal Lewis conviction.

What we don’t get from Myers is any argument at all as to why the NFL should get tougher here. He just proclaims it, yet offers no reason, as if it should just be obvious.

For some people, it is obvious, but that’s why we have a failed War on Drugs. There’s this notion that we need to control people and stop them for doing stupid things. Good luck.

It’s perfectly rational for an employer to test for drugs in work environments where safety is a concern. We don’t want construction workers toking up or downing six packs at lunch. Same goes for airline pilots.

And, it’s logical for the NFL to test for performance enhancing drugs, as it affects the integrity of the game. The NFL understands, however, that smoking marijuana is not going to improve your 40 time. In fact, all the Cheetos you end up eating will slow you down instead.

I think the NFL has it right here. They are concerned about the health of players, so they have a loose policy on recreational drugs that gets tough when an obvious problem arises. But they really don’t care that much if football players who get the crap beat out of them every week decide to relax with a joint in the offseason. Kudos to the NFL.

And as far as PR goes, the NFL avoids PR problems by not testing so vigorously. If you get tough, then you’ll have more violations, and more needless headlines.

People are always quick to demand restrictions on the behavior of others. Does Myers have to submit to drug testing? Did he have too many beers when he wrote his column? Of course the notion of randomly testing journalists is absurd, but it’s not less absurd than the notion of testing football players.

Leave the players alone unless there’s an obvious problem.

Mike Holmgren addressed a restless Cleveland media today in a press conference about the controversy surrounding the Colt McCoy concussion from last Thursday’s game against the Pittsburgh Steelers, basically calling the criticisms “unfair.” McCoy had suffered a brutal hit from linebacker James Harrison that led to a one-game suspension for Harrison by the NFL.

The Browns did an internal review of the events following the hit on McCoy with NFL officials and representatives of the NFLPA yesterday. Holmgren disclosed that the Browns did not give McCoy a concussion test on the sidelines before he was put back into the game by head coach Pat Shurmer. The Browns did give McCoy the test after the game and McCoy passed that test, though he did complain about bright lights which obviously raised some red flags. It was only later that he experiences serious symptoms.

Holmgren said the review covered what happened on the field after the Harrison hit. The training staff was already swamped with several other Browns players who were hurt, so they didn’t see the hit on McCoy. When they went out onto the field, McCoy immediately complained about his hand, so they focused on that. He was not knocked out and he was responsive as he discussed his hand, so they didn’t see anything that would make them concerned about a possible concussion. This was also the case on the sidelines as McCoy continued to communicate with them about his hand.

The problem is that they didn’t see the hit, so they didn’t realize that this situation warranted a closer look and a possible concussion test. Many Browns on the sideline did not see the hit as well according to Holmgren, and nobody thought to go to the trainers and explain that they might want to take a closer look. This was the communication breakdown that led to McCoy going back into the game. The trainers told head coach Pat Shurmer that McCoy was good to go, so Shurmer sent McCoy back in. Perhaps Shurmer made a mistake here by not stopping and asking if they were sure considering the severity of the hit, but everyone needs to remember that the game was on the line, the Browns were on the 5-yard line with a chance to take the lead against the Steelers. Shurmer had other things on his mind, and McCoy looked fine to him as well.

Holmgren has taken a lot of heat from the Cleveland media on this one, which I think was an overreaction. Holmgren made a good point that even the NFL observer at the game didn’t intervene. Perhaps the protocol going forward needs someone from the NFL or the teams whose responsibility includes making sure that players subject to these kind of hits to the head get the concussion test. That would have solved the problem here, and I think this might be a step considered by the NFL in lieu of an independent neurologist.

Meanwhile, Holmgren’s relationship with parts of the Cleveland media is deteriorating rapidly. The writers at The Plain Dealer continue to treat him pretty well, but talk radio (as usual) is dominated by angry hosts who blow every controversy out of proportion. The antics of Peyton Hillis and comments by Josh Cribbs get endless airplay and hosts dwell on the last 11 years of misery in Cleveland. The pathetic state of the Browns offense and the 4-9 record hasn’t helped Holmgren’s case, but the facts are clear – the Browns have focused on defense in the past two drafts and have gotten some very good players. There was no offseason yet the Browns installed a new offense with a rookie head coach. Colt McCoy is young, and the offense has been suffered important injuries in the backfield and on the line.

We all know that Mike Holmgren knows offense, so most rational fans are willing to give him time to build something. But the talk radio crowd is ginning up resentment, and Holmgren’s combative news conference will only fan the flames in Cleveland. He chastised the media for arguing this was the “same old Browns” with their problems in the front office, as Holmgren took serious offense to that statement.

Holmgren made some very good points, but I think the Browns can use some common sense help in the PR area. Holmgren explained that he waited to talk to the media until the Browns had all the facts and met with the NFL and NFLPA, but they could have easily sent out a press release earlier in the week explaining this approach, and they would have avoided much of the unnecessary drama.

Colt McCoy’s concussion is the hot topic right now, but the bigger question involves whether the Browns should stick with McCoy next season or draft one of the many quarterback prospects in the 2012 NFL draft. Peter King makes the case that the Browns should stick with Colt McCoy.

The Browns should build around Colt McCoy, not draft a quarterback in 2012 to replace him. I’d seen snippets of McCoy flailing around this year, but hadn’t watched every throw of a game. And so I watched Thursday night to get some sense of the near- and long-term prospects of the former University of Texas quarterback. And I came away thinking the Browns should stick with him and use a rich 2012 draft to finally build the kind of offense around McCoy that any quarterback would need to succeed.

Mike Holmgren is a disciple of Bill Walsh. I remember when Walsh was shown a few plays of Charles Haley rushing the passer at James Madison; he told his scouts he really wanted him. “If we see him make a few plays like this, we can coach him to do it all the time,” Walsh said, and he was proved a prophet — Haley became a top NFL pass-rusher for San Francisco and Dallas.

Well, on Thursday night, I saw McCoy, with limited help from grade-D skill players, make enough plays to convince me he’s not the problem. Now, I realize he made two or three idiotic throws in the second half — and you’re not going to win doing that consistently. But one of the bad throws came after he was concussed and should never have been put back in the game. And those throws have to be addressed.

But he did enough good things that I came away thinking: Use the three picks in the top 40 next April (Cleveland has its own first- and-second-round picks, plus Atlanta’s first-rounder from the Julio Jones deal last April) to help McCoy, not replace him. Three plays showed a mature quarterback making good decisions:

1. On the first series of the game, using play-action, McCoy set up, looked over his options and found tight end Evan Moore down the left side on a crossing route with a step on linebacker Lawrence Timmons. The high-arcing pass settled into Moore’s arms. Gain of 33.

2. Also on the first series, Josh Cribbs found a gap downfield in the left seam and McCoy made a great touch pass over cornerback Ike Taylor. Gain of 25.

3. In the third quarter, on third-and-eight, down 7-3, McCoy faced a five-man rush and moved up in the pocket. Feeling pressure, he threw the ball about five feet to the right of tight end Alex Smith, because that was the only window open to make the throw — Troy Polamalu, Ryan Clark and William Gay converged on Smith and seemed ready to pancake him. But the throw was zipped in perfectly, Smith made a diving catch, and the Browns had a first down. Good judgment, great throw.

Of course, we wouldn’t be talking about any of this if McCoy didn’t make some brain-fart throws. But I believe he can be coached out of those — it’s what Bill Walsh would believe, watching him — and I believe some of that stems from the fact that the Browns are a poor offensive team as a whole.

McCoy has holes. He also has a coach, Pat Shurmur, who can correct those, and is in an offense he’s so well-suited to run. He’s well-liked and respected in the locker room. If I’m Browns GM Tom Heckert, I’m looking for an offseason upgrade at wide receiver (the Browns need two), guard, running back and tight end … before I even think about replacing the quarterback.

King makes some solid point. McCoy is a smart quarterback and he’s a gamer. The Browns have been focusing on defense in recent drafts and Tom Heckert has found some good players with Joe Haden, T.J. Ward, Phil Taylor and Jabaal Sheard. The defense is heading in the right direction.

The offense, however, has been a mess, and Mike Holmgren and Tom Heckert will need to sift through the wreckage and figure out a strategy going forward. It’s obvious that there are personnel issues around McCoy. The receivers are mediocre, and while rookie Greg Little has shown some promise, he’s raw and he’s been dropping passes. The running back situation has been marred by the Peyton Hillis soap opera and numerous injuries starting with Brandon Jackson in training camp. Then you have the injury to left guard Eric Steinbach disrupted the offensive line. Throw in a new offense and no offseason to get ready, and it’s no wonder that McCoy and the Browns have struggled.

That said, it has to be tempting to consider Matt Barkley, Robert Griffin III or Landry Jones in the draft next year. This is where Mr. Holmgren needs to earn his huge salary. Heckert will do all the work on the draft, but Holmgren needs to make the big decision on McCoy. If they stick with McCoy, they will easily load up on receivers and other playmakers with all their picks next year. But they also might have a shot at a real franchise quarterback. It’s a tough decision.

The Dallas Mavericks acquired Lamar Odom from the Los Angeles Lakers, which will have ripple effects throughout the NBA as teams try to finalize rosters in this chaotic period following the NBA lockout. Above you see a photo of Odom battling Dirk Nowitzski last year in the NBA playoffs. Instead of working to get revenge for the Lakers, Odom will now be a crucial part of the Dallas effort to return to the NBA finals.

This trade signals the end of the bizarre saga surrounding the Chris Paul trade that was rejected by David Stern. That controversial decision has rocked the NBA, and now we’ll be hearing about it over and over again as New Orleans tries to unload Paul to another team. The Lakers decided to back out of the talks rather than submit a new trade from Chris Paul to the league, and in dealing Odom put an abrupt end to that scenario. Meanwhile, the Lakers now seem to be focusing their attention on acquiring Dwight Howard in a deal that would involve Andrew Bynum.

As for the Mavericks, this trade for Odom became possible when they decided to work a deal with the New York Knicks when it became clear they would be losing center Tyson Chandler to the Knicks. That gave the Mavs an $11 million trade exception which they then used to acquire Odom. Odom made it clear he didn’t want to leave LA, but the powers that be clearly decided to go in another direction.

Dallas has more moves to make as it reworks in roster in the wake of losing Chandler. Chandler was a very important piece of their championship puzzle, but he’s the kind of player that can be replaced. Dallas is now one of the teams that might get a shot at landing Dwight Howard as the Orlando Magic have permitted them along with the Lakers and the New Jersey Nets. There’s also buzz out there that Vince Carter will land in Dallas as well. Carter can still score, but he’s not the kind of player one thinks of to help a championship team. Maybe he’ll be better in a reduced role.

The Dwight Howard sweepstakes will be the next big story that will have ripple effects around the league. We’ll see how serious Dallas is in that contest.

The proposed Chris Paul trade to the Los Angeles Lakers has created a firestorm.

The Hornets, who are owned by the league which acquired it from George Shinn a year ago, realized it was unlikely they would be able to retain Paul with a contract extension or in free agency after he opted out of his contract after this season.

So New Orleans general manager Dell Demps, a respected player personnel man who came from the respected San Antonio Spurs, went to work, hoping to get something for Paul instead of nothing if he left in free agency. Or in Stern’s words, “Getting something more for that player in the event he will leave than if he stays.”

Demps, in his second year as GM of the Hornets, arranged a huge three-team trade with the Lakers and the Houston Rockets: Paul to the Lakers; Los Angeles forward Lamar Odom to the Hornets and Los Angeles forward Pau Gasol to the Rockets, who would have sent forward Luis Scola, guards Kevin Martin and Goran Dragic and a first-round draft pick to New Orleans.

Stern got serious pressure from a number of owners, including Cavs owner Dan Gilbert, who fired off a letter to Stern and other owners calling the trade a travesty.

This trade should go to a vote of the 29 owners of the Hornets.

Over the next three seasons this deal would save the Lakers approximately $20 million in salaries and approximately $21 million in luxury taxes. That $21 million goes to non-taxpaying teams and to fund revenue sharing.

I cannot remember ever seeing a trade where a team got by far the best player in the trade and saved over $40 million in the process. And it doesn’t appear that they would give up any draft picks, which might allow to later make a trade for Dwight Howard.

The teams are still talking in an attempt to salvage the deal and they have appealed Stern’s decision.

Meanwhile, Stern and the NBA are being savaged by commentators everywhere. Here’s Bill Simmons and Micheal Wilbon.

Has there ever been a worse year in college football? Even before the season started all we heard about were stupid scandals involving silly things like tattoos. Then we had the tragic events at Penn State. And now we have the annual joke called the BCS, though this year it’s worse than usual. While many of us will concede that the SEC has been producing the best teams in recent years, do we really need to watch two of them play for the national championship?

This system is so lame and corrupt that you have to be either a complete idiot or an overpaid hack on one of the BCS bowl committees to defend it.

Hopefully T. Boone Pickens will start throwing some money around and pull every political string he has to change this system. A real playoff system might be too much for the corrupt conference hacks to muster at this point, but at least we should get to a plus-one system. In the future a final four could easily be expanded to an 8-team playoff.

Bruce Feldman and others are reporting on Twitter that Mike Leach will be named as the new head football coach at Washington State.

Leach has been sitting tight waiting for the right opportunity after he left Texas Tech in a controversial breakup at the end of the 2009 season. He’s been hanging out in Key West and doing some announcing. Leach is widely considered to be one of the best offensive minds in college football and he turned the Texas Tech program into consistent winners. His overall record at Texas Tech was 84–43.

Meanwhile, Washington State has become an embarrassment in the PAC-12 under Paul Wulff, going 9-41 over the past 4 years. To put it in perspective, Wulff is coming off his best season with the Cougars at 4-8. Washington State isn’t considered to be on of the marquee programs of the PAC-12, but the school has had some excellent teams over the years and has produced some good quarterbacks like Drew Beldsoe and high draft picks like Ryan Leaf.

Leach has helped to develop some excellent college quarterbacks. He coached Tim Couch at Kentucky and Couch became the #1 pick in the NFL draft. At Oklahoma he coached Josh Heupel and he coached Graham Harrell at Texas Tech. Michael Crabtree was considered the best receiver in college football under Leach’s supervision.

It looks like a great fit for both parties involved. Leach will bring a high-powered offense and some attitude to a program that has hit rock bottom. The PAC-12 is competitive, but Leach comes from the equally competitive Big-12 where he battled the likes of Oklahoma. Leach probably won’t elevate Washington State above USC and Oregon, but he’ll likely make them competitive. He should also do well with recruiting given his history of coaching scoring machines.

Leach also brings some baggage as well, so he’s a high risk/high reward candidate. The Adam James incident was ugly for Leach and for Texas Tech. For that reason, he didn’t get serious consideration from the biggest programs. For example, I couldn’t see Leach being considered for the open UCLA job. But Washington State is perfect. Given their recent history, what do they have to lose? At the same time, it’s a big enough program where Leach could do some serious damage and build a dangerous football team.

Mike Florio isn’t convinced. He makes a good point about Wayne Weaver’s credibility, as Weaver insisted repeatedly that the Jaguars were not for sale. There’s no provision requiring Shahid Khan to keep the team in Jacksonville as part of the sale, and while the lease extends to 2029, there may be ways to get around it. Given the amount of money at stake and the specter of Los Angeles looming out there as a possible destination, anything is possible at this point.

As a Browns fan, I’m sympathetic to any situation where a community might lose a team. But Jacksonville just doesn’t support the team. Let’s see if the community can rally around the new owner and convince him to keep the Jaguars in Jacksonville.

SPORTSbyBROOKS has been all over the Bernie Fine story, and he asked the tough question – why didn’t ESPN share the damning audiotape of Laurie Fine with the authorities back in 2002? Check out the video above as the story is starting to grow.

Ohio State has scheduled a press conference for 5:15 to announce Urban Meyer as the new head coach of the Buckeyes. This is naturally a coup for Ohio State, even though the hire comes with some risk. We’ve seen that Urban Meyer can be a little flaky, and all indications are that he’ll be trying to achieve a work/life balance with this new job that he never achieved in Florida. Can he be as successful without be obsessive with his devotion and time? We’ll see. Will he stick it out if things get tough? Who knows.

That said, it’s a great fit as Meyer is from Ohio and this is his dream job.

Todd McShay has an excellent analysis of Meyer’s approach to coaching and his offense and how that fits with the current Buckeye roster. You need a membership on ESPN to read the whole thing but it’s definitely worth it. McShay is an excellent analyst and I always learn something reading his stuff. Bottom line – Meyer will probably work right away to recruit more versatile and speedy playmakers to fit into an already talented roster. But, it looks like he has his quarterback:

So what does all that mean for the Buckeyes’ talented true freshman QB, Braxton Miller? It means it’s time to go to work.

I think Miller is loaded with talent and he has the ideal physical skill set to excel in Meyer’s system. He has a big, sturdy frame and still has room to add muscle. Miller has very good arm strength (check out his 54-yard TD strike against Michigan) and he’s a more sudden athlete than former Buckeyes QB Terrelle Pryor.

From what I’m told, Miller also has a strong work ethic, leadership potential and toughness (both mental and physical). If that proves to be the case, winning a national championship and a Heisman Trophy are attainable goals for Miller. But he needs to be willing to pay the toll — and it won’t be cheap.

Miller showed a lot this season, and he also showed where he needs to put in serious work. He is a great runner. He’s very elusive with devastating cutting ability. Terrelle Pryor was a beast once he got going, but Miller is better in tight spaces. He can also throw the ball, but he missed three open throws against Michigan that would have changed the game. He has to work on his accuracy, and since he was a true freshman we can all expect him to improve in that area.

The Buckeyes will be replacing their starting center and two starting tackles next year, so there will likely be some growing pains. But the overall roster is stacked with talent. If Meyer can bring in a couple of playmakers, the Buckeyes will be dangerous right away.