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Donald Sterling’s Black History Month ad raises eyebrows

This ad ran recently in the L.A. Times. Take a good look.

On the surface, Clippers owner Donald Sterling was trying to do something nice. He wanted to admit 1,000 “underprivileged children” free to the Clippers/Rockets game on March 2 in honor of Black History Month.

Only Black History Month is in February. Why is he celebrating it in March? And why is he associating “underprivileged kids” with Black History Month in the first place? Is he implying that all “underprivileged kids” are black? And how did the Staples Center employees know if a kid was “underprivileged” or not when he/she showed up for the game? By the color of his skin?

If this were any other owner, people would have a chuckle and write it off as poor planning by the team’s public relations department, but Sterling has a long history of racial missteps, from discrimination lawsuits in his real estate ventures to comments he allegedly made in the Clipper locker room.

The guy just can’t get out of his own way.

Follow the Scores Report editors on Twitter @TheScoresReport. You can also follow TSR editor Gerardo Orlando @clevelandteams and @bullzeyedotcom, and you can follow TSR editor Anthony Stalter @AnthonyStalter.

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