The NFL’s mission to rule the world and govern those in it progressed further this week, when the league ordered shops to stop selling ‘Who Dat’ Saints gear and memorabilia.

From WWLTV.com:

As the Saints’ appearance in their first Super Bowl gets closer, the marketplace is being flooded with Saints merchandise and memorabilia as businesses are looking to cash in on the euphoria, but the NFL is cracking down on the use of their trademarks, including the iconic phrase “Who Dat.”

“They’re telling me not to print anymore shirts and to get rid of the inventory that I have because it says the words ‘Who dat’ and it has a gold fleur de lis on the shirt,” she said.

According to NFL spokesman Dan Masonson, “Any unauthorized use of the Saints colors and other [marks] designed to create the illusion of an affiliation with the Saints is equally a violation of the Saints trademark rights because it allows a third party to ‘free ride’ by profiting from confusion of the team’s fans, who want to show support for the Saints.”

What a load of crap. I realize that the NFL has a federal trademark on the Saints’ fleur de lis logo, but these people are trying to make a profit off the logo – they’re trying to make a profit off the phrase and unite Saints fans for the Super Bowl. Unless I’m missing something, the NFL doesn’t own the phrase ‘Who Dat,’ just the Saints logo that is being incorporated on the memorabilia.

Either way, this is just another attempt by the NFL to police its trademarks and I find this particular instance to be crossing the line. Let the small New Orleans shops sell their gear; after all, it’s not like the economy could use a boost or anything.

Photo from fOTOGLIF