Tag Heurer watches distancing itself from Woods

Photo from fOTOGLIF

Mindy should have been here ten minutes ago. I know because of my trusty watch. My Tag Heurer watch.

Tag Heurer — if she’s not on time, at least we are.

Tag Heurer, the pricey Swiss watch brand, is the latest of Tiger’s sponsors to distance themselves from the philandering superstar.

“His personal obsession with results and perfection, his ability to withstand pressure, to meet expectations and exceed them, but also his love of discipline — all this makes him a natural partner for the brand.”

Not anymore.

“The partnership with Tiger Woods will continue but we will downscale the use of his image in certain markets for a period of time, depending on his decision about returning to professional golf,” Tag Heuer said in a statement released Friday. “We will continue to actively support the Tiger Woods Foundation.”

Read: What we’re trying to say is, if people seem to forget about this whole mess, we’re back on board.

The company, which had initially supported Woods, was paying him $2 million annually, according to the Wall Street Journal. Friday’s announcement comes one week after Gillette announced a retrenching of its advertising with the 33-year-old Woods and Accenture, the global consulting firm, ended its six-year relationship with him.

Also Friday, Woods’ image on a website banner promoting the Arnold Palmer Invitational PGA Tour event was removed. The tournament is played in Woods’ home of Orlando, Fla., and pictures of Woods holding a tournament trophy and another of Woods exuberantly yelling were replaced with images of Palmer.

Hey Tiger, you better start saving, buddy. Oh, right, you’ll be fine — you’re a billionaire. I forgot.

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