Green Day single to be debuted Monday night on NCAA championship telecast

Film and TV have become the new radio for debuting music, and now the major labels are using big events as a vehicle to showcase some of their top talent. Tomorrow night to kick off CBS’ broadcast of the NCAA men’s basketball championship, Warner Bros. will debut the new single, “Know Your Enemy,” from powerhouse rock band Green Day’s forthcoming album, 21st Century Breakdown.

90 seconds of the lead single, in its television world premiere, will serve as the backing music to the show’s intro featuring video of contestants Michigan State and North Carolina, who will then square off in the title game in Detroit. 21st Century Breakdown is due out May 15, and Green Day is planning a world tour immediately following in support of it.

For CBS, this is their 28th straight season broadcasting the Final Four. After that, the network will turn its attention to golf next weekend, when The Masters kicks off Thursday in Augusta, Georgia.

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