NBC rejection letter more offensive than PETA’s ad
PETA put together an ad for the Super Bowl that is supposed to drive the point home that vegetarians have better sex. Here’s the commercial…
‘Veggie Love’: PETA’s Banned Super Bowl Ad
Sexy? Of course. Risque? Sure. Offensive? I don’t think so.
Here’s what NBC had to say (via email) when they rejected the ad:
The PETA spot submitted to Advertising Standards depicts a level of sexuality exceeding our standards. Listed below are the edits that need to be made. Before finalizing the spot, we would like to view a Quicktime file as well as a DVD with high resolution.
:12- :13- licking pumpkin
:13- :14- touching her breast with her hand while eating broccoli
:19- pumpkin from behind between legs
:21- rubbing pelvic region with pumpkin
:22- screwing herself with broccoli (fuzzy)
:23- asparagus on her lap appearing as if it is ready to be inserted into vagina
:26- licking eggplant
:26- rubbing asparagus on breast
Victoria Morgan
Vice President, Advertising Standards
NBC Universal
I didn’t really get the sense that any of the models in the ad were about to have sex with any of the vegetables, but Ms. Morgan clearly thinks otherwise.
Posted in: Fantasy Football, MLB, NFL, Rumors & Gossip, Television, Women
Tags: banned PETA ad, NBC rejects PETA ad, PETA ad, PETA Super Bowl ad
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Holy crap, Ms. Morgan has a vivid imagination.
I don’t know about turning vegetarian myself, but maybe guys have been looking in the wrong places all these years. Go to bars to meet women? F-that…I’m heading to the produce department of my local grocery store.
As a red-blooded man, that ad is awesome. As the father of a five-year-old girl who will likely be watching the game Sunday, I’m glad the ad won’t air. I’m usually not hypersensitive to stuff like this but considering the game will start around 6:30 and millions of kids will be watching it, this particular ad is probably a little too much for my tastes.
As it is, we’re bombarded with Viagra ads every Sunday afternoon while watching football. My kids don’t need to know about ED yet. Hell, my son only recently discovered he had a penis — he should learn how to use it before he learns that it may stop working someday.
“Daddy, what is that lady doing with the asparagus?”
I see the problem being not with the images but with the copy on the screen.
Growing up, I never saw so many scantily clad women as we do today. The Victoria’s Secret commercials alone still blow my mind. I think our youth has grown up with these images and have passively become numb to them. The fact that these women are cavorting with vegetables just seems goofy, not sexual.
My problem is with the copy: “Studies have shown vegetarians have better sex.” The Viagra ads use such technical language and simply allude to intercourse that no pre-teen would have any idea what they’re talking about. This commercial just comes right out says it. Pretty low, also. PETA is about the protection of animals, not about the improvement of a sexual lifestyle.
What I’m trying to say it this: I would have eat more vegetables growing up if this had aired during episodes of Full House.
We are way too uptight as a society when it comes to sex. There is far more violence on TV and it’s no wonder that we have the most prisoners per capita of any country in the world.
This ad isn’t meant to do anything other than to publicize PETA. I wouldn’t even be surprised if they had submitted this ad knowing it would get rejected and then allow them to create a buzz on the internet.
Definitely agree that we are uptight as an American society when it comes to sex. However, we’ve gotten extremely more lax in the last couple years.
If we just allowed more sexually-related content, we would be all the better. Still, kids have the Internet, and kids become familiar with sex early on regardless of how their parents bring them up. Just because mom and dad may have been uncomfortable with it, my generation grew up not caring because we were exposed to it all the time through every medium. As is, when my generation has kids, we will then raise them in open environments because 1)we aren’t reserved about sex and 2) our society is already completed coated with the language and imagery of sex and it would be to painstaking to try and shield that.
When the old guard at the FCC dies off then old episodes of the Sopranos can be aired on network television.
For now, there’s HBO, Showtime, and the Internet.
I like that idea of PETA having this all planned. Many an adolescent boy will be disappointed when they go to PETA.org and fail to find any nipple.
I find the ad funny – the semi-nude, buff bodies are sexy as hell, but the veggie play is just a hoot. That said, I do think it’s a bit over the top for prime time.
I recall watching a prime time Packer game about 8 years back where I saw what I felt was just too much sitting there with my 6 year old, so this is nothing terribly new.
Personally, I see a dichotomy. In some ways, we’re quite uptight, but it’s frayed as hell around the edges. I submit we rather like it this way – it gives us the best of both worlds. Unfortunately, it also give us the worst.
It’s kinda like John Gotti that way. We like our crooks when they’re slick and well-dressed and one step ahead of the flatfoot cops. Once they’re busted, they’re just hoods. We spend billions of dollars on junk food – and billions of dollars on gyms, exercise gear and diet plans.
Seems to me that Americans kinda like the extremes.
PETA’s ad inspired me to go out do a barley grass shot
Hey, PETA just had a win-win strategy here…
If we get the ad approved and Michael Vick makes the SuperBowl, we can still be there to bug him
If we get the ad approved but Michael Vick doesn’t make the SB, we can bug him even more
(I mean, we all know PETA has 4 missions in life: 1. Remind us that vegetarianism is better than meat-eating 2. Remind us to take care animals 3. Pester Mike Vick; 4. Pester Obama for not getting a dog from a shelter)