When a college football program hasn’t won (or co-won) a national championship in over 10 years, everybody starts feeling the effects – including online apparel shops.

Case in point: the University of Michigan and the “M-Den,” the programs official online, on campus and catalog retailer. If you take a peak at their “Championship Merchandise” section, you’ll get a message that reads:

Sorry, No Products To Show For This Department

Is it just me or could someone have come up with a less embarrassing description than that? Better yet, have a freaking $12.99 T-shirt available for purchase from the 1997 season. Or how about a hat or a damn button or something? Here’s an idea – TAKE THE PAGE DOWN UNTIL YOU HAVE SOMETHING AVAILABLE.

Besides the fact that they’ve beaten the Wolverines seven out of the last eight years, Buckeye fans just got one more reason to laugh at their most hated rivals.